2014: CONSTRUÇÕES E DESCONSTRUÇÕES IMAGÉTICAS DA CONTURBADA ELEIÇÃO PRESIDENCIAL NO BRASIL

This article analyzes the imagetic construction/deconstruction of the leading candidates of the presidential elections in 2014, from different media such as weekly magazines (Veja, Isto É and Época), campaign materials and publications in social networking, as well to analyze how were built the representations of the candidates Eduardo Campos, Marina Silva, Aécio Neves and Dilma Rousseff in these material. If, on one hand, there was a lot of effort in building, positively, the representation of the first three candidates; on the other, there was the deconstruction of the PT‟s candidate, seeking thereby curb her re-election.