86-Year-Old Instagram Celeb Baddie Winkle Scores A Dimepiece Campaign

86-Year-Old Instagram Celeb Baddie Winkle Scores A Dimepiece Campaign

https://www.elle.com/culture/news/a27895/86-year-old-instagram-celeb-scores-a-dimepiece-campaign/

It's been a big year for women over a certain age scoring major endorsement deals: Joan Didion, Joni Mitchell, Charlotte Rampling, Iris Apfel, Jessica Lange, and more have all scored sizeable fashion and beauty campaigns.

But dare we say, this latest octogenarian fashion star is the baddest of them all.

L.A.-based streetwear brand (and Rihanna fav) Dimepiece has teamed up with Instagram and Twitter phenom Baddie Winkle, the hippest little Nana this side of Atlanta. The hip hop-loving, 420-friendly, 86-year-old great-grandmother from Kentucky appears in Dimepiece's new "State of Mind" campaign, as well as in posters and on tote bags. There's even a giant billboard featuring Baddie wearing Dimepiece (and a towel wrapped over her hair—very Liz Taylor) on the highway just outside of Coachella.

Dimepiece la, Dimepiece, Women's clothing