Advertising in Contemporary Culture Power

Banksy on Advertising

"People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

Fuck That. Any advert in a public space that gives you no choice whether you see it or not is yours. It's yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs." ~Banksy
Subliminal Advertising
Messages that are embedded so deeply in an ad that they cannot be perceived consciously.

"Jim Vicary claimed that
sales increased"
than he disappeared.

Advertising in Contemporary Culture

The Future of Advertising
Integrated Market Communication (IMC)
The idea is that there should be an overall communication strategy for reaching key audiences and that this strategy could be carried out using advertising, public relations, sales promotion and interactive media.

IMC is Long-Term Approach to building a brand.

Advertising in Contemporary Culture
The Problem of Clutter
Clutter is adverts, commercials, and other non-program messages that interrupts consumer attention in TV, Radio and Internet

"More we buy time from TV, more clutter will be!"
Goodyear - Flyover message
Drugs - Celebrity interviews

Advertising in Contemporary Culture
"4 Common Misconceptions About Advertising"
Adverts makes you buy things you don't want
Adverts makes things cost more
Adverts helps sell bad products
Adverts are waste of money
Advertising to Children

1983 2008
$100m > $17b directed to childrens

TV Ads - 20.000 Advert per year.
Food Ads (Junk) - Obesity

Advertising in Contemporary Culture

The Future of Advertising
Advertising in Contemporary Culture
The Long Tail of Advertising
Spendings for Internet
Old Data 6.9% "" Recently 36%


The Future of Advertising
Is Anyone Watching Television Ads?

New media (Mobile Phones & Internet)
Leads Less money for old media.

Phone Ads - Filling Gap between 18-34

The Future of Advertising
Examples from G.O.R.A
Avea (GSM Operator) Connection
Yedigün (Beverage Brand) Production

The Future of Advertising
Product Placement
Plot Placement
Branded Entertainment
Product Integration
Advertising in
Contemporary
Culture
"Advertising is central element in our Culture"





#

#

#



#


#


#


#