CIMA E3 CASE STUDY ASSIGNMENTS-LOOK

CIMA E3 LOOK CASE STUDY ASSIGNMENT 10TH MARCH 2015
50 marks in total
Use an appropriate model to analyze the competitive environment of LOOK Plc. (7 marks)

Write a financial report on LOOK Plc, using all the data provided. (15 marks)


Do a SWOT analysis of LOOK and show how weaknesses can be converted into strengths, and how strengths can be used to exploit opportunities and to neutralize threats.(12 marks)

Identify and evaluate changes which LOOK can implement in its functional areas, using a suitable model. (6 marks)


(a) Using BCG and BSC, assess the performance of the various products of LOOK as well as its geographical SBUs ( 5 marks)

(b) Critically evaluate LOOK's Corporate Social Responsibility and Corporate Governance (5 marks)

Write a report to the Board of Directors explaining concepts such as
The learning organization (b) Knowledge workers (c) Virtual organization (d) A flexible organization

Compare and contrast the financial performance of LOOK and Friendtime

8. Use the concepts of VRIN and VRIO to appraise the resources of LOOK and how they can be strategically positioned to gain competitive advantage

9. What is the importance to LOOK in having multi-task project teams?

10. Outline the case for world-class manufacturing and service provision for LOOK in the context of a matrix organization

Examiner: Kwesi Atta Sakyi