ISBN: 978-81-314-1965-6; Pages: 404; List Price: US$ 25; Spl. Indian Price: Rs. 595
Business houses and corporate have been taking up social welfare activities form time to time. Recently, priority of business is getting widened from 1 P to 3 Ps by inclusion of People and Planet with Profit. Short-term, charity-based welfare interventions are being replaced by long-term, empowerment-based Corporate Social Responsibility (CSR). Based on the realization, “Business can not succeed in a society that fails”, CSR is being considered as an imperative for carrying on business in the society rather than as a charity. While CSR is relevant for business in all societies, it is particularly significant for developing countries like India, where limited resources for meeting the ever growing aspirations and diversity of a pluralistic society, make the process of sustainable development more challenging. CSR interventions – based on commitment, mobilization of employees-voluntarism, innovative approaches, appropriate technology and continuing partnership – have been making lasting differences in the life of the disadvantaged. Further, synergy of corporate action with the government and the civil society are making the CSR interventions more effective and facilitating the corporate carrying on business in the society. Covering a wide range of subjects from theory to practice, this book has outlined steps to be taken by the major stakeholders – the Corporate, the Government and the Civil society- for making CSR effective in the Indian context. Based on case studies and best practices, this handbook on CSR seeks to provide valuable insights and pragmatic solutions to the corporate managers. It will be of interest to government officials, NGOs and media and help in making development sustainable in general and growth inclusive in particular.
Foreword “This book provides a roadmap for harnessing the power of CSR for improving the livelihood security of the poor…for achieving a pattern of development, which will help to achieve the national goals of food, health, education and work for all.”
Prof. M S Swaminathan
CONTENTS • Introduction • The Concept • The Global Scenario • CSR in India: The Past • CSR in India: The Present • CSR in India: The Future. Case Studies • Steel Authority of India Limited (SAIL) • Tata Iron and Steel CompanyLimited (TISCO) • National Aluminium Company Limited (NALCO) • Oil and Natural Gas Corporation Limited (ONGC) • Rashtriya Ispat Nigam Limited (RINL) • ITC Limited • Bharti Tele-Ventures • Satyam Computer Services Limited • CSR Initiatives of Association of Corporate • Population Foundation of India • Government Initiatives for Promoting CSR.
S K Panda, IAS, has administrative experience spread over three decades, including welfare of the handloom weavers, tribal sericulture rearers in Orissa, the handicraft artisans in Tripura and SC, OBC and Minorities in the Ministry of Social Justice & Empowerment at the national level. He did a study on CSR, while working as the CVO in SAIL. He has a Ph.D in economics and several publications in various journals, books and manuals.
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