ESPEC Poster

Tourism Development of Hue HUE

m a n t e i v f ap o

m

Central of Vietnam (between the cities of Hanoi & Ho Chi Minh) World Heritage site Unique blend of traditional and modern city of Vietnam Population : 400,000

P

pOLITICAL

E

economic

S

SOCIAL

T

technological

E

environmental

S W O T

- Hue is a safe city to visit - Bureaucracy, communist country - Increase in number of tourist arrivals to Hue. - Difficult to get permission to expand tourism area.

S W O T

- Hue tourism sector maintain stable growth - Lack of cooperation among related industries - Provide foreign investment and job opportunities - Imbalance growth on profit among tourism industries.

S W O T

- Preserve heritage site & festivities - Inadequate labor force in tourism sector - Enhance cultural value of Hue - Satisfaction level of tourist decline

S W O T

- Free internet access; Transportation convenience - Traffic congestion - Promote Hue indirectly through social media - Difficult to get from one place to another

S W O T

- Preservation of garden house - Air & river pollution, climate change - Develop a low carbon city; Increase awareness of environmental issues - Damage of infrastructure; Hesitation of tourists to visit Hue

Demand of HUE 2,000,000

1,600,000

Domestic Tourist

1,200,000 1,007,290

International Tourist

802,904

800,000

400,000

0

2012

2013

2014

15%

INDIA

15%

RUSSIA

T E K R A M L A I T N E T O P

- Promote Hue strongly through marketing activities - Provide local tour packages with attractive inclusive price for inbound visitors. - Hire staffs from other region; provide attractive incentives for tourism workers. - Widen roads, more road options; promote public transport; promote carpool mindset among the local citizens. - Promote sustainable tourism

1,561,610

904,699

KOREA

20%

RECOMMENDATION

1,899,465 1,694,773

CHINA

35%

2015

Bach Mã National Park Done by: Nguyen Thanh Hung (12849943) Chin Kah Mun (12976967) Tan Jia Ler (12975470) Le Thi Hong Hanh (12904553)

Thiên Mu Pagoda