O Apelo Emocional e a Mobilização para a Deliberação

1CRGNQGOQEKQPCNGCOQDKNK\CÁºQRCTCCFGNKDGTCÁºQ

1CRGNQGOQEKQPCNGC OQDKNK\CÁºQRCTCC FGNKDGTCÁºQ ‘PIGNC%TKUVKPC5CNIWGKTQ/CTSWGUG 4QWUKNG[%GNK/QTGKTC/CKC

5(6802 2SURSyVLWRGHVWHDUWLJRpHYLGHQFLDUFRPRVHGiDPRELOL]DomRGHXPDGHOLEHUD omRS~EOLFDVXVFLWDGDSHORDSHORHPRFLRQDOGHKLVWyULDVILFFLRQDLV$RDSUHVHQWDUHP FRQFHSo}HVDOWHUQDWLYDVGRVVXMHLWRVKRPRHUyWLFRVGXDVWHOHQRYHODVEUDVLOHLUDVDVD EHU$3Uy[LPD9tWLPD*ORER H7RUUHGH%DEHO*ORER GHVDILDUDPH GHVHVWDELOL]DUDPGLVFXUVRVWUDGLFLRQDLVHVLJQLILFDGRVFXOWXUDLVGRPLQDQWHVID]HQGR FRPTXHLQGLYtGXRVHJUXSRVVRFLDLVDVVXPLVVHPXPSRVLFLRQDPHQWRSROtWLFRPRUDOH HQYLDVVHPVXDVYR]HVDRHVSDoRS~EOLFR7DLVYR]HVHQFDPSDGDVSHODPtGLDLPSUHVVD SURPRYHUDPXPDUHGHGHYLV}HVHDUJXPHQWRVVREUHGLYHUVDVTXHVW}HVFRQWURYHUVDVD UHVSHLWRGRYtQFXORKRPRHUyWLFR%XVFDPRVHYLGHQFLDURPRGRSHORTXDODGHOLEHUDomR DFHUFD GH GHWHUPLQDGDV TXHVW}HV SROrPLFDV SRGH DSUR[LPDU RX FRQWUDSRU XPD SOXUDOLGDGHGHH[SHULrQFLDVGHYLGDHGHSRQWRVGHYLVWDGHPDQHLUDTXHRVDWRUHV VRFLDLVFRQVWURHPHUHHODERUDPHQWHQGLPHQWRVFRPXQVHQTXDQWRDUJXPHQWDPDWUD YpVGHVXDVGLIHUHQoDV 3DODYUDVFKDYH GHOLEHUDomR HVSDoR S~EOLFR WHOHQRYHODV

ÇQJHOD 6 0DUTXHV DQJHOLN\W#\DKRRFRP  p PHVWUH HP &RPXQLFDomR 6RFLDO SHOD 8QLYHUVLGDGH)HGHUDOGH0LQDV*HUDLV5RXVLOH\&00DLDURXVLOH\#IDILFKXIPJEU p GRXWRUD HP &LrQFLD 3ROtWLFD SHOD 8QLYHUVLW\ RI 1RWWLQJKDP 8.  3URIHVVRUD  GR 'HSDUWDPHQWR GH &RPXQLFDomR 6RFLDO GD 8QLYHUVLGDGH )HGHUDO GH 0LQDV *HUDLV H 3URJUDPD GH 3yV*UDGXDomR HP &RPXQLFDomR 6RFLDO

%QPVGORQTCPGCCPQ+PQRR



4GXKUVCFG%QOWPKECÁºQG%WNVWTC,QWTPCNQH%QOOWPKECVKQPCPF%WNVWTG

$%675$&7 7KHDLPRIWKLVSDSHULVWRHYLGHQFHKRZDPRELOL]DWLRQWRSXEOLFGHOLEHUDWLRQFDQ XQIROGLWVHOIIURPHPRWLRQDODSSHDOGHULYHGIURPILFWLRQDOVWRULHV,QVKRZLQJDOWHUQDWLYH FRQFHSWLRQVRIKRPRHURWLFVXEMHFWVWZR%UD]LOLDQ79VRDSRSHUDV$3Uy[LPD9t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

5e680e &HWDUWLFOHVHSURSRVHjPHWWUHHQpYLGHQFHODIDoRQSDUODTXHOOHODPRELOLVDWLRQ G·XQHGpOLEpUDWLRQSXEOLTXHHVWPLVHHQSODFHHQYXHGHO·DSSHOpPRWLRQQHOGHVKLVWRLUHV ILFWLRQQHOOHV'HX[IHXLOOHWRQVEUpVLOLHQV²$3Uy[LPD9tWLPD>/D3URFKDLQHYLFWLPH@ *ORER HW7RUUHGH%DEHO>/DWRXUGH%DEHO@*ORER ²RQWSUpVHQWp GHVFRQFHSWLRQVDOWHUQDWLYHVG·XQVXMHWWUDLWDQWGHO·KRPRpURWLVPHGpILDQWHWGHVWDELOLVDQW OHVGLVFRXUVWUDGLWLRQQHOVHWOHVVLJQLILFDWLRQVFXOWXUHOOHVGRPLQDQWHVGRQQDQWOLHXjXQH UpDFWLRQGHVLQGLYLGXVHWGHVJURXSHVVRFLDX[FRQFHUQDQWO·DGRSWLRQG·XQSRVLWLRQQHPHQW SROLWLTXHHWPRUDOHWODPDQLIHVWDWLRQGHOHXUVLGpHVGDQVO·HVSDFHSXEOLF&HVLGpHV VXSSRUWpHVSDUODSUHVVHRQWGRQQpOLHXjXQUpVHDXGHSHUFHSWLRQVHWG·DUJXPHQWV SRUWDQWVXUSOXVLHXUVTXHVWLRQVFRQWURYHUVpHVFRQFHUQDQWOHVOLDLVRQVKRPRpURWLTXHV (QRXWUHO·DUWLFOHPHWHQpYLGHQFHODIDoRQSDUODTXHOOHODGpOLEpUDWLRQVXUFHUWDLQHV TXHVWLRQVSROpPLTXHVSHXWUDSSURFKHURXFRQIURQWHUXQHSOXUDOLWpG·H[SpULHQFHVGHYLHHW GHSRLQWVGHYXHGHPDQLqUHTXHOHVDFWHXUVVRFLDX[SXLVVHQWFRQVWUXLUHHWUHpODERUHU GHVDFFRUGVFRPPXQVWDQGLVTX·LOVDUJXPHQWHQWVXUOHXUVGLIIpUHQFHV 0RWVFOpV GpOLEpUDWLRQ HVSDFH SXEOLF IHXLOOHWRQV WpOpYLVpV

5(680(1 (OREMHWLYRGHHVWHDUWtFXORHVFRPSUHQGHUFyPRVHGDODPRYLOL]DFLyQGHXQD GHOLEHUDFLyQS~EOLFDVXVFLWDGDSRUODDSHODFLyQHPRFLRQDOGHODVKLVWRULDVILFFLRQDOHV 'RVWHOHQRYHODVEUDVLOHUDV$3Uy[LPD9tWLPD*ORER \ 7RUUHGH%DEHO*OR ER  DO SUHVHQWDU FRQFHSFLRQHV DOWHUQDWLYDV GH ORV VXMHWRV KRPRHUyWLFRV GHVDILDURQHGHVHVWDELOL]DURQGLVFXUVRVWUDGLFLRQDOHV\VLJQLILFDGRVFXOWXUDOHVGRPL



%QPVGORQTCPGCCPQ+PQRR

1CRGNQGOQEKQPCNGCOQDKNK\CÁºQRCTCCFGNKDGTCÁºQ

QDQWHVKDFLHQGRTXHLQGLYLGXRV\JUXSRVVRFLDOHVDVXPLHVHQXQDSRVLFLyQSROtWLFD\ PRUDO\HQYLDVHQVXVYRFHVDOHVSDFLRS~EOLFR(VDVYRFHVUHWRPDGDVSRUODSUHQVD HVFULWDSURPRYLHURQXQDUHGGHSXQWRVGHYLVWD\DUJXPHQWRVVREUHGLYHUVDVFXHVWLRQHV FRQWURYHUWLGDVUHVSHFWRDOYtQFXORKRPRHUyWLFR3UHWHQGLPRVFRORFDUHQHYLGHQFLDOD PDQHUDSRUODFXDOODGHOLEHUDFLyQVREUHGHWHUPLQDGDVFXHVWLRQHVSROpPLFDVSXHGH DSUR[LPDURFRQWUDSRQHUXQDSOXUDOLGDGGHH[SHULHQFLDVGHYLGD\SXQWRVGHYLVWDSDUD HQWHQGHU OD PDQHUD SRU OD FXDO ORV DFWRUHV VRFLDOHV FRQVWUX\HQ \ UHHODERUDQ HQWHQGLPLHQWRVFRPXQHVPLHQWUDVDUJXPHQWDQDWUDYpVGHVXVGLIHUHQFLDV 3DODEUDV OODYH GHOLEHUDFLyQ   HVSDFLR S~EOLFR   WHOHQRYHODV

2VHVWHUHyWLSRVTXHFLUFXODPQDPtGLDWHQGHPDFODVVLILFDURVKR PRVVH[XDLV FRPR SHUYHUWLGRV GRHQWHV RX SHUVRQDJHQV F{PLFRV /D 3DVWLQD)U\0RQWHLUR (VVDVLPDJHQVTXHFDWHJRUL]DP RJUXSRGHIRUPDKRPRJrQHDQmRDSHQDVGHVYDORUL]DPDSOXUDOLGDGHLQ WHUQDGRFROHWLYRDFLRQDQGRDKRPRIRELDPDVWDPEpPHWDOYH]SULQ FLSDOPHQWHDPHDoDPDGLJQLGDGHGRVVXMHLWRVFRPRFLGDGmRVPRUDO PHQWHFDSD]HVGHH[SUHVVDUHPVXDVQHFHVVLGDGHVGHPDQHLUDSOXUDOH DVVLPGHIHQGHUHPVHXVSRQWRVGHYLVWD$QHJDomRGRUHFRQKHFLPHQWR GRVVXMHLWRVKRPRHUyWLFRVFRQVWLWXLVHQXPDIRUPDGHLQMXVWLoDTXHLPSH GHDQHJRFLDomRHDDOWHUDomRUHFtSURFDGHHQWHQGLPHQWRVTXHRVJUXSRVH LQGLYtGXRVSURGX]HPDFHUFDGHVLPHVPRVHGRVRXWURV&DOKRXQ %HQKDELE