A não representação do negro nas telenovelas brasileiras: o caso “Gabriela”/The non-representation of black people in brazilian soap operas: the Gabriela\'s case

The aim of this paper was to discuss institutionalracism through the analysis of Walter Avancini's text, in which thetelevision director seeks to justify the choice of a white actress toplay the role of Gabriela in TV Globo's soap opera. These analyzesdialogue with a documentary called A Negação do Brasil (2000),which deals with the role assigned to black actors in Brazilian soapopera. Concerning to racism, we dialogue with Araújo (2000,2001, 2008) reections, Munanga (2006), Hall (2006) and,regarding to language, we take the dialogic principle proposed byBakhtin (2000) and Rocha (2006) reections about the language'sintervention role. Our Avancini's text analysis point to a speechthat perpetuates stereotype of black people in our society, whatmakes hard to deconstruct white's hegemony in the collectiveimaginary.