AdWords Express

AdWords Express Starter Kit

Create & Edit an Ad

Optimize Search Phrases

Measure your Ad Performance

Understand your account’s billing

Link analytics and track your goals

Create & Edit an Ad Create a New Ad ● ●

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Click the menu at the top Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click on the name of the business, and then click the menu again Click Create new ad

Click on the image to learn how to navigate and create a new ad

Edit an Existing Ad ● ● ●

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Sign into your AdWords Express account. Click the menu at the top Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click on the name of the business, and then click the menu again Click the ad you want to edit, and then click Dashboard

Click on the image to learn how to navigate and edit an existing ad

Optimize Search Phrases Your search phrases should be closely related to what you're advertising. The more relevant and specific your search phrases are to what you offer, the more likely they are to get customers for you. ● ●

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Click the menu at the top. Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the menu again at the top. Click an ad, and then click Dashboard.

Click on the image to learn how to better optimize your search phrases

Measure your Ad’s Performance You can track the number of times customers have taken an action with your ad on the AdWords Express Dashboard. ● ● ●

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Sign into your AdWords Express account Click the menu at the top Make sure the business you're looking for appears at the top of the "My business" drop-down menu. If not, click the name of the business, and then click the menu again at the top Click the ad you want to view, and then click on Dashboard

Click on the image to learn how to measure your ad performance

Understand your account’s billing The Billing Summary pages in your AdWords Express account are your one-stop-shop for paying for your advertising costs and managing your billing. The Billing pages offer simple navigation and filtering options. You can view your Billing Summary and check your balance and make a payment Click on the image to learn how to navigate to know about your account’s billing details

Link Analytics and Track your Goals Creating business goals in AdWords Express can help you measure how well your website meets your business expectations. A goal represents a completed activity, called a conversion, that leads to the success of your business. Examples of goals include making a purchase, signing up for a newsletter, among others. A couple of things which are important are: ● ● ●

Linking your existing accounts to Analytics Creating a new Analytics account Using tracking IDs and tracking tags

Click on the images to learn more.

For any queries reach out to our support team at 1800-258-2554