Archetypes tastemaker archetype report

THE TASTEMAKER REPORT WORDS I LIVE BY: Fashion week IDEAL MATE: Stylish, Coy, Well-Connected DREAM DATE: Being seen at the hottest new restaurant HOBBY: Shopping, shopping, and more shopping HABIT TO BREAK: Gossiping about the latest whatever or whomever LICENSE TO DRIVE: Tesla D MY STYLE: Chic, Stylish, Enviable I’M AT MY HAPPIEST: When I look good YOU MIGHT BE A TASTEMAKER IF: You always know what’s trending BEAUTY PROFILE: You are most likely to enter beauty through the doctor’s door. The idea of Botox doesn’t scare you. You are a fashion aficionado, wearing the latest trend. PATTERN: Attention to trends, décor and fashion, aesthetically driven

WHICH TASTEMAKER ARCHETYPE ARE YOU? GENTLEMAN Reliable, punctual and unstintingly enthusiastic party guests

METROSEXUAL Looking good whenever, wherever

FASHIONISTA Enthusiastic, sense of occasion, always sharing style advice

We love:

C.F.D. A. (Council of Fashio n Designers of America)

GODDESS Power of executives and mavericks with a high glamour factor

FAMOUS TASTEMAKERS

tastemaker + ARIES

THE LADIES

THE “ANYTHING GOES” TASTEMAKER: You’re carefree and playful.

CATE BLANCHETT ANNE HATHAWAY KATE HUDSON HEIDI KLUM LUPITA NYONG’O GWYNETH PALTROW SARAH JESSICA PARKER COCO ROCHA EMMA STONE KERRY WASHINGTON ANNA WINTOUR

tastemaker + TAURUS THE EARTHY CAREGIVER: You’re a natural nurturer.

tastemaker + GEMINI

THE MODEST TASTEMAKER: You tend to be understated but well considered.

tastemaker + CANCER

THE ACTIVE TASTEMAKER: Whimsical, playful, and youthful by nature.

tastemaker + LEO

THE GENTLEMAN

THE STYLISH TASTEMAKER: Nobody wears it like you.

ANDY COHEN ANDERSON COOPER TOM FORD RALPH LAUREN RYAN SEACREST

tastemaker + VIRGO

THE REFINED TASTEMAKER: You don’t care to draw attention to yourself.

tastemaker + LIBRA

TASTEMAKER COUPLES

THE LUXURIOUS TASTEMAKER: Few appreciate beauty and style like you.

VICTORIA + DAVID BECKHAM GISELE BÜNDCHEN + TOM BRADY EVA MENDES + RYAN GOSLING JESSICA BIEL + JUSTIN TIMBERLAKE GIULIANA + BILL RANCIC BLAKE LIVELY + RYAN REYNOLDS

tastemaker + SCORPIO

THE SENSUAL TASTEMAKER: You make clothes an extension of your innately mysterious, sensuous, and sexy ways.

tastemaker + SAGITTARIUS

THE GYPSY TASTEMAKER: A freewheeling love of life informs the aesthetic.

tastemaker + CAPRICORN

THE WELL-DESIGNED TASTEMAKER: You prefer your style, like all other aspects of your life, to have a sense of purpose.

tastemaker + AQUARIUS

THE BOHEMIAN TASTEMAKER: You prefer to do things your way and are likely to come up with offbeat, eye-catching looks.

tastemaker + PISCES

THE TASTEMAKER AS ART: Personal styles is how you reveal your dreams and fantasies.

TA S T E M A K E R

STYLE GUIDE HOT TOPICS

BRANDS GOOD: Giuliana Rancic @ HSN, H&M, ASOS, DSW, Zara, TopShop, Pink, Stories by Kelly Osborn, Fashionproject.com

BETTER: Sarah Jessica Parker, Marc, Kors, DKNY, Theory, Rag and Bone, ASTR, French Connection, Kate Spade, Michael Kors, Simply Vera Marchesa, Roland Mouret, Balanciaga, The Row, Victoria Beckam, Zac Pose, Thakoon, Louis Vitton, PRADA, Bottega Veneta, Christian Louboutin

MAGAZINES

TV SHOWS

Project Runway, Sex and The City, Gossip Girl, Selfie, Revenge, America’s Next Top Model, Pretty Little Liars, Lipstick Jungle, Bravo, Mr. Selfridge, Keeping up with the Kardashians

MUSICAL TASTE

BEST FASHION BLOGGERS: manrepeller.com, theglamourai.com, weworewhat.com, cocorosa.com barneys.com

APPS

The Devil Wears Prada, Breakfast at Tiffany’s, Gentlemen Prefer Blondes, Clueless, Romeo and Juliet, Lost in Translation, Before Coco, Sex and the City

Every designer book you can imagine

velvetjobs.com

BEST SHOPPING:

WWD, Vogue, Harper’s Bazaar, Elle, In Style, GQ, Esquire, Cosmo, InStyle, New Beauty

BOOKS

WEBSITES BEST JOB SITES: careers.com,

BEST: Tom Ford, Gucci, Dior, Burberry, Moncler,

MOVIES

Fashion week, New collections, Beauty, Plastic surgery, Hair, Skin, Hot spots, Models, Fashion designers, Interior designers

Havs, Stargirl, Cloth, Smart Dresser

FAVORITE PICKS DRINK: Cosmopolitan CANDY: Ring Pop, Dean & DeLuca

DIET: Low Carb, Dukan Diet, Medical Treatments

EXERCISE: Spinning Love - Topical Pheromone FLOWER: Gardenia Essential oil blend for promoting attraction VACATION: Paris bigbeautybrands.com MUST HAVES: SJP shoes, Genetic Denim

DJ, Dance

‘brooks’ suede d’orsay pump

by SJP Shoes