Contemporary Graphic Design
Descrição do Produto
CONTEMPORARY
Graphic Design DD-501
On the picture cardsgiven to each of you, write/draw the word/ concept/idea that comes to your mind when you hear the words Graphic Design
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Graphic Design
function
purpose identity 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Themes in GRAPHIC DESIGN
Information Technology Globalized society 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Information • Increased speed of Information Dissemination • Finding solutions to Communication Problems • Need is to Structure Information • Manage the Flow of Images & Text making Graphic Designers’ role as Concept Developers • Love for BIG IDEAS with Clarity • Pure v/s Experimental Design approach 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Technology • Graphic Design is founded on Technique & Technology • Message(s) is inexticably linked to medium(s) • Reinvented itself from art to modern world of visuals, • Paper would stay but King is the Digital Technology
• GDs must know about tech-transformations, trends & practices
• Experiment with the non-existent or become highly skilled in traditional techniques 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Globalized society • Merge treasures of analogue era with challenges of digital age • Awareness & Participation in latest Developments • Designers acquire open-midedness, authentic style & uncontrieved simplicity • Modernism as a progressive practice • Love of Internationalism / International appeal
• Knowledge of International Codes of Visual Culture 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Graphic Design: communication Graphic Design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and
textual content. The form of communication can be physical or virtual, and may include images, words or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and
interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political. 09/09/2015
Source: AIGA CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Graphic Designer’s Role A graphic designer reflects upon how to visually communicate a perception using the collective memories, humane sensitivities, cultural norms, historical experiences of triumphs and tragedies, Visual grammar of geometry; texture; gravity; completeness; tension & harmony, colors, and we restructure the existing structures of powers and understanding. Today Graphic Design may be defined as the art of creating visual statements by artistic compositions of images and/or writings. To do this, a Graphic Designer uses various elements that are related to creation of signs, charts, logos, graphs, drawings, line art, symbols , geometric designs, photographic collages and so on in an artistic paradigm.”
Source: AIGA
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
First Things First Manifesto First Things First(1964) Manifesto
http://www.eyemagazine.com/feature/article/first-things-first-manifesto-2000 http://www.designishistory.com/1960/first-things-first/ 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Modern Symbols • Pictograms
• Ideograms
• Rebus
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
LATIN Typography • Based on Greek alphabet • Roman Numerals • Arrival of ‘punctuations’ • Phoenician alphabet
22 letters • Greek Type by R. Bringhurst
• Forerunners of modern lowercase 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
LOGOTYPES: Symbolic tradition • Incorporates values • Communicates values • Represents values • Visual messenger • Strong Associations • Pictorial brand image • Marketing tool • Confident Branding 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Calligraphic tradition follows
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Calligraphic tradition follows
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Calligraphic tradition follows
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Calligraphic tradition follows
09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
Sources Graphic Design Web: http://www.aiga.org/the-history-of-graphic-design-and-its-audiences/ http://www.citrinitas.com/history_of_viscom/rockandcaves.html http://www.greatscott.com/hiero/hiero_over.html http://www.eyelid.co.uk/hiromenu.htm http://archive.ncsa.illinois.edu/Cyberia/VideoTestbed/Projects/Mummy/hieroglyphic s.html http://www.heritagecc.com.au/portfolio/graphic-design-media http://www.designhistory.org/ http://www.sandcarveddesigns.com/petroglyphs http://www.asymptotejournal.com/blog/2015/04/08/the-return-of-the-flood-howisis-is-destroying-iraqs-literary-heritage/
Books: Meggs History of Graphic Design, 5th edition 09/09/2015
CONTEMPORARY Graphic Design
Design: an introduction [DD 501]
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