CRM Ecosystem

Recently, I had a chance to talk with the guys at Sarv CRM. I wanted to get a better understanding of CRM and here is what I got. CRM as an ecosystem can be divided into 3 buckets:
Strategic CRM: price and branding
Analytical CRM: data management, segmentation
Operational CRM: customer experience management, marketing, sales and service. Also, many consider PRM (partner relationship management) as part of this.

I will write more about this over the coming months. For more information, you can visit their site: https://www.sarvcrm.com