CROSS CULTURAL MANAGEMENT

CROSS CULTURAL MANAGEMENT
FINAL PROJECT
M.S. Rice Mills and Exporters
(Exports to South Africa)
Strategy:
Our strategy is to "think globally and act g-locally to fulfill the demand of worlds needs on Agricultural commodities with quality of products, services and delivery at the competitive price to achieve the customer value and to grow with them".
Marketing Plan:

Price: Our FOB price 180- 220$ per ton
Promotion: Cheap price, good quality advertising and media.
Packaging: In environmental friendly, Biodegradable Packing of Cotton, Jute, Paper, Poly and Card board in packaged size of 10, 20 and 40 Kgs. to meet different kinds of marketing demands.



Project Cost
S.No
Description
Cost(Rs in crore)
1
Land & Site Development
1.42
2
Buildings & Civil works
2.02
3
Plant & Machinery – Indigenous
1.19
4
Plant & Machinery – Imported
1.60
5
Electrical Infrastructure
0.15
6
Electricity Deposits
0.06
7
Furniture & Fixtures
0.05
8
Preliminary Expenses
0.08
9
Pre-operative Expenses
0.55
10
Contingency @5%
0.24
11
Margin Money for Working capital
1.32

Total Project Cost
8.69
SWOT Analysis:
STRENGHTS:
High Quality rice
Cheap price
Pakistani basmati rice are considered as no.1 in the world.
Great processing system.
Chemical free rice with natural taste and aroma.

WEAKNESSES:
Weather
Preservation
Competition
Taxes
Customs
Regulation
OPPORTUNITIES:
Rice are not cultivated commercially in South Africa.
Large Target Market
Asians in Majority
Tourist Country
Quality better than others
Taste


THREATS:
Security
High Crime Rate
Competitors like India China Bangladesh and Thailand

Conclusion
Although progress has been made in enhancing racial and gender representation in the South African workplace, and enhancing a culture of mutual tolerance and better race relations, this is an incremental process that has to be supported by coherent human resources development priorities through consultation and cooperation of unions and changes in organizational culture

Our mission:
To discover, develop and deliver products and services that fulfils Agricultural commodities demand of the globe.
To unite aggressive strategic marketing with quality products and services at competitive prices to provide the best value of product and services for consumers.
To make a difference

Process:

Rice Selection
Husking
Cleaning
Whitening
Grading
Color Sorting
Ware housing
 

Good & Special features of M.S. Rice Mills:

Pure original Basmati
Unique aroma & flavor
From special fertile land
Extra-long & slim grains
Cleaned & ready to cook
Seasoned for one year
Non-sticky

South Africa:
South Africa, officially the Republic of South Africa (RSA), is a country located in Southern Africa.
South Africa is a multiethnic society encompassing a wide variety of cultures, languages, and religions.
South Africa has 11 official languages but English and Afrikaans are widely spoken.
Our vision:
To provide products of best quality and delivery value to all the customers and stakeholders.
To establish and maintain everlasting relationship with buyers, suppliers including stakeholders. To be customer focused quality conscious and innovative in each process.
To carry out business ethically, professionally and strategically noteworthy bound.
To continuously invest on the biggest asset including on employees.

To do business in SOUTH AFRICA..
It is expected to have a good knowledge of the local situation like politics economics and so on.
Patience and understandings are needed rather than being aggressive.
The South African business community has a keen awareness of hierarchy and an accumulation of power at top-management level.
A good personal relationship is needed to do business there.
Good preparation is essential before moving to South Africa, one should know about the country, its culture, and political climate.

In South Africa, regardless of ethnicity personal face-to-face meetings are preferred.

South Africans want to maintain harmonious working relationships, so they avoid confrontations.

South Africans may say "just now", but it doesn't necessarily mean "this instant". You should find a way to ask for a more specific deadline.







In South Africa it is common that people refer themselves as "blacks" or "whites" according to the color of their skins.
South Africa has a mixed economy, the second largest in Africa after Nigeria.
It has relatively high rate of poverty and unemployment, and is also ranked in the top 10 countries in the world for income inequality.


M.S. Rice Mills will be set up in Okara Punjab, Pakistan because of the favorable land for rice cultivation.

And we will be having our buying house in Upington, Northern Cape, South Africa and we will export ranked one basmati rice there.

M.S. Rice Mills accredited and affiliated with many agencies, firms and bodies, some of those are REAP, Chamber of Commerce, SBRMA, KWGA, HACCP & ISO, Ali Baba Trust Passed, FDA and others.



Our Business Plan:
"The finest rice is from Pakistan whatever the brand name."
Pakistan is the producer of the world's finest long grained aromatic rice, Known as Basmati.
Basmati, the king of rice, is held in the highest regard world over.
We are setting up our business under the name M.S. Rice Mills & Exporters

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