Developing E-Commerce Presence

Developing E-Commerce Presence
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Developing E-Commerce Presence
When a business implements an E-Commerce, there are 9 questions that need to be answered or addressed and the answers differ from business to business. The questions are:
1. What is the vision and how to accomplish?
This is a very important step towards realizing the development of a responsive e-commerce presence in an organization. The vision of the company dictates the type of e-commerce to be established and how it will be accomplished. If the vision is to offer the best company-supplier relationship, then it ought to accomplish it by ensuring that the system properly integrates the company and the suppliers (Andam, 2014).
2. What is the business and revenue model?
The e-commerce must have a well-defined business model, i.e. it should be well defined in terms of sources of financing, customer base, and the products it is offering (Laudon, 2016). The revenue model should also be well outlined, for example if it is an organization in the telecommunication industry, then its main revenue source will be the sale of airtime to its customers.
3. Where and who is the target audience?
The where and who are the target audience is very important in as far as the presence of the business of e-commerce is concerned. After defining the business and identifying the revenue model for the business, the next step is to where and who the target audience are (Harwani, 2016). For a motor vehicle manufacturing or assembling company for instance will have businesses and governments as well as other organizations as their businesses, the location of audience in this case will be global since one can easily export or import a motor vehicle.
4. What are the characteristics of market place?
The characteristics of the market place are very important in establishing an e-commerce presence because it informs on product database or customer database that the company should develop. If the market is evolving, then an auto-update system will work well since it will enable continuous updating of the system (Laudon, 2016).
5. Where is the content coming from?
The source of the content of e-commerce is very important. The sources of the content in this case can be from the customers' feedback, from the market, the company, the competitors or it can also be from the research (Andam, 2014).
6. What is the budget?
Budget is another very important component when establishing e-commerce presence in an organization. The type and size of e-commerce is determined by the size of the budget that one has. For large organizations will go beyond electronic data exchange system and perhaps develop an industry consortia since such organizations do not experience budget constraints (Burrow, 2008).
7. What is the timeline?
The timeline involves the period in which it will take to have the e-commerce fully operational. It can be either done in phases or it can be done once where the old system is replaced with the new system from operations to sales (Laudon, 2016).
8. What is the E-commerce presence map?
The e-commerce presence map is important for any business more so in reference to expansion context. Some e-commerce systems have local presence map while others have global presence map, in essence it depends with the target audience (Harwani, 2015).
9. SWOT analysis of the E-commerce?
Carrying out a SWOT analysis of e-commerce will enable concerned companies to carry out successful benchmarking and it helps in correcting and upgrading the system through the elimination of weaknesses (Da Costa, 2016).
















References
Andam, Z. R. (2014). e-Commerce and e-Business. doer.col.org.
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Burrow, J., Kleindl, B. A., & Everard, K. E. (2008). Business principles and management. Mason, Ohio: Thomson Learning.
Da Costa, E. (2016). Global e-commerce strategies for small businesses. Mit Press.
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Harwani, B. M. (2015). Make an e-commerce site in a weekend: Using PHP.
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Laudon, K. C., & Traver, C. (2016). E-Commerce 2016: Business, Technology, Society. Pearson Higher Ed.




E-COMMERCE 5

Running head: E-COMMERCE