DO ESPETACULOSO MUNDO SIMULADO - Arte de massa, formação digital e resistência cultural. Resumo

Abstract At the beginning of the new millennium, due to the speed in which connections in the worldwide web are made, the continuous flow of information and the audio-vision of certain world events, considered prominent by influential media conglomerates, it gives the sensation of a simultaneity of facts. The physical world is transposed into digital data (images and sounds) is formatted for the various media platforms and is displayed as reverberation of contemporary events. With this, the feeling of closeness to the striking facts of many regions of the planet, especially of the most publicized by the dominant media is a constant. Mass art — the one I will attempt in this essay to trace an outline — distributed across multiple digital platforms supports a seductive discourse on untotured world audiences whose critical reaction is inprobable. The aesthetic dimension of these massive art productions and its discourse is simplified to seduce consumers and sell them more products. This, which I consider a preliminary analisys of the multiple connections between digital macropower, mass art, and digital Bildung in the spectacular world of electronic technology connected to the worldwide web joins more revelations captured in territories of the popular art, where the cultural resistance of people occupying the physical space is remarkable.