DOCU SR PROJECT CONCEIVING DESIGN ––– TRANSFERABILITY 2 LOCAL, REGIONAL & LONG DISTANCE TRANSFER IN SERVICE DESIGN
SR Project Conceiving Design –Transferability 2 Team Dr. Rosan Chow Prof. Dr. Wolfgang Jonas Dipl. Des. Nadja Schäfer Ingo Rues (Student – Design) Timo Bäcker (Student – Design) © Deutsche Telekom Laboratories / Chow 2008 Printed in Berlin
INTRODUCTION 07 SEARCH 12 ANALYSIS 20 TRANSFER 32
INTRODUCTION We have been investigating the concept of transfera bility in Design (Chow 2006, 2008). We argue that deducing from general principles and theories as well as inducing from existing designs only create a variation of the past; therefore, are insufficient to support design projection. We contend that existing artefacts are sources of design knowledge and propose that transfer is a creative way to capitalize it. We use ‘transferability’ to describe the quality of know ledge generation and application in design projection and it is meant to be different from generalisability. Transferability implies recognition of contextual differences and the demands on specific knowledge application. It also implies an incomplete use and change of knowledge during the transfer. We hypo thesize that when studying existing designs for projection, we take knowledge piecemeal from one context to another context to create something new. This taking is what we call transfer. Three different types of transfer are proposed - Local, Regional and Long-Distance. It is assumed that in Local Transfer, knowledge is taken within same domain; in Regional, across similar domains; and in Long-Distance, across different domains. In our first study, two designers (K&J) collected and analyzed mobile phones (local), mobile objects (regional) and avant-garde objects (long-distance) and used them to conceive new mobile communication devices. In the present study, two design students (T&I) collected and analyzed mobile internet services (local), non-internet based services (regional) and performing art practices (long-distance) and used these to conceive new mobile internet services. The research questions were: What are the transferable elements in service design? Are these elements different from product design? What are the differences among local, regional and long-distance
in service design transfer? Are these differences comparable to those in product design transfer? The experiments lasted three months, and during the whole process, we held regular meetings to discuss the results of the experiments. We followed the basic techniques of Grounded Theory to analyse the research results. We kept a log book using the Excel program. In the log book, there are six types of information including, 1 Date / Author, 2 Content of Note, 3 Types of Note, 4 Keyword / Concept, 5 Sub-Keyword / concept, and 6 Comments. Comparative coding, memoing, and conceptualizing were performed as well as concurrent literature review as the core concepts were con structed. ABDUCTION Initially, transfer was taken to be analogy and meta phor making. However, we come to see that abduction as what enables analogy and metaphor and thus is more fundamental. As the experiments came to an end and we needed to explain the results, we went deep into Peircean abduction. Like March (1984) and Roozenburg (1993), we (Chow & Jonas 2008) consider abduction to be the central ‘logical’ and social “mecha nism” of knowledge generation in general, applicable to everyday life, design, and the sciences. In our design erly methodological terms, we speak of ANALYSIS (the inductive phase), PROJECTION (the abductive phase) and SYNTHESIS (the deductive phase). We came across ‘a family of abductive reasoning’ (Shank & Cunning ham1996) (Shank 2001). Like others, Shank & Cunning ham maintain that any aspect of Peirce’s work, in this case semiotic, can be attributed to be concerned with his logical theory. They demonstrate that Peirce’ten classes of signs are much related to his ideas on logics. As conceived by Peirce, logic goes beyond symbolic
7
logic and is a formal science of truth of presentation and is therefore a (normative) theory of inquiry. Its analytical tools are deduction, induction and abduction. Logical reasoning manipulates signs to further our understanding and knowledge. The six classes - Open Iconic Tone / Token / Type, Open Indexical Token / Type, and Open Symbolic Type are not only classes of signs but are also various ways / forms of abduction. Inspired by Shank, we interpret Peirce signs as abductions, see Hunch, Form and Metaphor are results of perceiving the resemblance of properties between the sign and its object. Hunch is a
Icon
possibility of possible resemblance. Form is a possible resemblance. Metaphor is schematic resemblance. Clue, Symptom, Omen and Scenario are results of perceiving what the sign indicates. A sign that indicates phenomenon happening in the past is a Clue, in the present, a Symptom and in the future an Omen. A sign that indicates relations between phenomena is a scenario. Principle is a result of observing a rule or law that will be so interpreted as a sign. Taking our classification of signs / abductions, we see design transfer in new light. First of all, we subscribe to Peirce’s semiotic – a sign is in a triadic re-
Index
Symbol
Tone
Hunch
Token
Form
Clue, Symptom, Omen
Type
Metaphor
Scenario
Principle
Table 1 – Desingerly interpretation of Peircean signs
source
The semiotic / transfer process is equivalent to observation of observation of ... / interpretation of interpretation of …
R I / I’ I’ / I’’
O O’ O’’
I’’ / I’’’
target
Figure 1 – Transfer as a sign generating process in Peircean terms (0=Object, R=Representant, I=Interpretant)
8
lation among object, interpretant and sign itself. A sign ‘is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps a more developed sign. That sign which it creates I call the interpretant or the first sign. The sign stands for something, its object’ (Peirce 1931-50: 2.228). Therefore, firstly, we formulate the hypothesis that transfer is a sign generation process in Peircean terms. There is a sign relation between the existing products and services and the new concepts created as a result of transfer, see Fig. 1. According to the Peirce’s scholar Joseph Ransdell, all the Pericean signs should be considered as aspects of signs. Every sign likely has all iconic, indexical and symbolic aspects. To translate this to design, we might say that every existing service or product, when used as sign for creating something new, also has these three aspects. We suggest that the iconic aspect of product or service is its form and its material, its indexical aspect is its context or purpose or conse quences, and its symbolic aspect is the underling principle of the design. When a product or a service is interpreted as an icon, its properties are transferred as Hunch, Form or Metaphor. For example, the designers might have a Hunch that something about a foldable cell phone might be transferred. Unless and until it is transferred, it remains just a Hunch. However, when the designers transfer the foldable feature to another cell phone, then it is a Form. It is a Metaphor when K&I transfer the smelly property of a garbage can to an electronic device. The device will sting when its memory is full. We find that in Local Transfer, when properties are transferred, they resemble so much like the source that, one might considered it as a copy. In Regional Transfer and Long-Distance, the results are more novel and interesting. When the product or service functions as an index, it points to its purpose, context or consequences. For example, a pistol points
to its dangerous context (Scenario) for which K&L create a defensive feature in a cell phone. Designed artefacts, especially good ones, reveal much about human conditions that we might address. In Regional Transfer and in Long-Distance Transfer, the purpose or context point to new opportunities that are exploited by the designers. We however do not see the transfer of consequences in the experiments and this requires further investigation. The product or service functions as a symbol when its principle is revealed to us. We do not see principle being transferred in the experiments; however, it is an area that will also require further examination. Peirce semiotics provides us a systematic way to interpret the results from the quasi-experi ments. More importantly, it points out gaps to fill and suggests path to follow. Based on what we have learned, we might now refine the transfer method to be tested in the future. SERVICE DESIGN DESCRIPTORS During our study we were surprised to find no estab lished terminology that is Service Design specific, although Service Design has been practised and taught for a good period of time. We collected over 220 existing mobile internet services, services in general and performing art practices and needed first of all to sort them into different categories. Secondly, in order to analyze the services, we needed to break them down so to describe them in details; in order to do these two tasks, we needed a set of service design concepts or terminologies to guide us. Certainly, we had some in mind but found it important to review existing catego ries. We did quite extensive literature search but found little published or when published, we found them incomplete. We found also some equivalence in Service Management, but we hesitated to use them uncriti cally. There had been some highly interesting develop ments that endeavour to relate management to design. For example, Boland et al (2004) explore Management
9
as a design discipline. Despite this effort, until and unless the relation between management and design is well established, we think it important and neces sary to develop designerly concepts and terms. As Krippendorf (1995) has pointed out rightly, the design field lacks its own discourse and as a result, it is prone to being colonized by other fields. We believe it is through developing design concepts that we might have more rigorous service design discourse and more ready to claim service design as a field. To this end, we have created a set of ‘service design descriptors’. We have organized the descriptors into two main categories, namely CONTEXT and FORM. This decision is based upon the concepts from Alexander (1964) and Simon (1996). They conceive design as an activity in the INTERFACE region between FORM and CONTEXT and which aims at the creation of the fit between them. Simon argues that the link between FORM and CONTEXT is created by means of the purpose of the artefact. Even more obvious than that in product design (where the fascination with FORM may prevent the designer to concentrate on the true purpose of the artefact) INTERFACE indicates the focus of service design efforts. Nevertheless, INTERFACE can only be designed via / by means of FORM. To describe CONTEXT, we use four concepts: 1 Category (type of service), 2 Function (purpose of service), 3 Stakehold ers involved and 4 Infrastructure / resources needed. For FORM, we have five concepts: 1 Steps / compo nents of service process, 2 Medium of communication / channels, 3 Type of interaction, 4 Touch-points, tangible interactions and 5 Unique characteristics. We have used the descriptors to analyze existing services and have been able to match the different design elements with these descriptors. We must mention that these descriptors are created mainly intuitively and should be taken as our hypotheses as to how service is designed and their values are still to be tested. Having said that, using our categories we have
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mapped existing internet services and services in general and found out accidentally that currently majority of internet services are under the categories information and communication. But other areas of services, such as public services, security, amusement, are not extensively internet supported. This means, there is a substantial space for design service exploration. CONCLUDING REMARKS As we are still developing design transfer, we should not overdraw conclusions from our studies; however, we would like point out its actual and potential implications. In design practice, the practical wisdom will say that we might first analyze the function or the purpose of the design before we might begin to design. It is commonly held that design sequence starts from Analysis p Projection p Synthesis. Boland (2004), referring to Weick (1969) and Simon (1996), regards this as the “rational man economic theory” and suggests a meaningful alternative: Projection p Analyis p Synthesis, which he labels “Karl Weick’s sensemak ing manager”. According to Weick, all six possible combinations of Analysis / Projection / Synthesis sequences can be observed in management practice. The standard sequence is not the only one possible. In a similar vein, we maintains that projection does not necessarily follow analysis (Chow 2005). We argue that design process which begins with observing and analyzing user needs is more suitable for design projects which final products are relatively determined. For innovative projects which products are highly undetermined, design process beginning with projection is more appropriate. Our studies on transfer show that projection can be exercised without any defined purposes and it thus conforms to this line of thinking. The design worlds have been focusing on user study, design ethnography and the like for the past twenty some years. These practices are of course
necessary and useful but they have overshadowed the unique and wonderful projective design competence without which nothing new can be created. To under stand and to employ deliberately projection cannot be neglected any more. And design transfer offers an alternative to design research.
March, L. (1984). The Logic of Design. In N. Cross (Ed.), Developments in Design Methdology (pp. 265–276). Chichester: John Wiley & Sons. Peirce, C. S. (1931–58). The Collected Papers of C.S. Peirce. Cambridge: Harvard University Press. Roozenburg, N. F. M. (1993). On the Pattern of Reasoning in Innovative Design. Design Studies, 14(1), 4–18.
REFERENCES Alexander, C. (1964). Notes on the Synthesis of Form.
Shank, G. (1996, 26–28, April 1996). Six Modes of Peircean
Cambridge, Ma: Harvard University Press.
Abduction. Paper presented at the The Seventh Midwest AI and Cog Si Conference, Bloomington.
Boland, R. J. J. (2004). Design in the Punctuation of Management Action. In R. J. j. B. F. Collopy (Ed.), Managing as
Shank, G. (2001). It’s Logic in Practice, My Dear Watson:
Design (pp. 106–112). Stanford: Stanford Business Books.
An Imaginary Memoir from Beyond the Grave. Forum: Qualitative Social Research, 2(1).
Chow, R. (2005). For User Study. The Implication of Design. Dissertation, University of Arts Braunschweig, Braun-
Simon, H. (1996). The Science of the Artificial (3rd ed.).
schweig. http://deposit.ddb.de/cgibin/
Cambridge: MIT Press.
dokserv?idn=978483235&dok_var=d1&dok_ ext=pdf&filename=978483235.pdf Chow. (2008, 30–31, May 2008). Case Transfer vs. Case Study. An Evaluation of Case Study as a Method for Design Research. Paper presented at the Swiss Design Network Symposium ‘Focused’. , Bern. Chow & Ruecker (2006). Transferability. The Wonder on the Ground of Design Research. Paper presented at the DRS International Conference “Wonderground”, Lisbon: IADE. Chow & Jonas (2008, 16–19, July 2008). Beyond Dualisms in Methodology. An Integrative Design Research Medium “MAPS” and some Reflections. Paper presented at the DRS 2008 Conference ‘Undisciplined’, Shefield, UK. Krippendorf, K. (1995). Redesigning Design. An Invitation to a Responsbile Future. Paper presented at the Design: Pleasure or Responsbility, Helsinki.
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20 233 86 94 53 2097
DAYS SEARCH RESULTS LONG DISTANCE RESULTS REGIONAL DISTANCE RESULTS LONG DISTANCE RESULTS ENTRIES = 9 DESCRIPTORS x 233 SEARCH RESULTS
SEARCH THIS PART OF THE WORK IS DEDICATED TO THE COLLECTION OF COSTUMER SERVICES IN THE REALMS OF MOBILE INTERNET SERVICES, GENERAL SERVICES AND PERFORMING ARTS. THIS COLLECTION WAS ASSEMBLED FROM RESULTS OF VARIOUS BRANCHES AND SUBJECTS. IN ORDER TO GRANT A COMPARABILITY OF THE INDIVIDUAL SEARCH RESULTS, THE SERVICES WERE DESCRIBED BY A LIST OF MULTIPLE DESCRIPTORS. AIDED BY THESE DESCRIPTORS, WE TRIED TO FIND TERMS FOR EACH SERVICE, GENERATING A BASE FOR AN EASIER TRANSFERABILITY OF EACH SEARCH RESULT AND ALSO CREATING A SUPPORTIVE SYSTEM TO IDENTIFY THE TRANSFERABLE ELEMENTS. EACH SOURCE (SEARCH RESULT) WAS EQUIPPED WITH AN IDENTIFICATION NUMBER, WHICH MADE IT EASY TO ASSIGN THE CORRESPONDING DISTANCE. THAT WAY IT‘LL BE COMPRE HENSIBLE FOR FUTURE USES, WHICH COMPONENTS WERE INVOLVED IN PROCESSING A CERTAIN IDEA.
TED.COM
Product, Value Proposition, Purpose Of Service Collection of inspiring talks by the world‘s greatest thinkers and doers Type Of Service Information, Inspiration Steps / Components Of Service Process Select article ≥ View article ≥ Free download Medium Of Communication, Channels Internet, Private Type Of Interaction Passive – User has no influence on the content
Touchpoints, Tangible Interactions Computer, Convention center Infrastructure / Resources Needed Website, Network, Convention places, Organization Stakeholders Involved Talker, Audience, Provider, Organizer Unique Characteristics Unique collection, Future perspective
LOCAL SEARCH 15
RESTAURANT
Product, Value Proposition, Purpose Of Service Get-together, Exchange, Having a good time, eating Type Of Service Catering trade Steps / Components Of Service Process Having a seat ≥ Deciding ≥ Order ≥ Eat ≥ Pay Medium Of Communication, Channels Private
Type Of Interaction Interactive Touchpoints, Tangible Interactions Location, Seats Infrastructure / Resources Needed Building, Purchasing system, Rest rooms, Furnishing Stakeholders Involved Staff, User Unique Characteristics Meeting point, Being served
REGIONAL SEARCH 17
MODERN DANCE
Product, Value Proposition, Purpose Of Service Resulting out of the urge to renew the classic stage dancing Type Of Service Entertainment Steps / Components Of Service Process Buying tickets ≥ Having a seat ≥ Watching Medium Of Communication, Channels Visual, Acoustic Type Of Interaction Passive – Audience has no influence or contact
Touchpoints, Tangible Interactions Vendor, Information desk, Ballroom Infrastructure / Resources Needed Locations, Gym, Stage equipment Stakeholders Involved Audience, Dancer, Choreographs, Technicians Unique Characteristics Free and individual, Open towards alien cultures
LONG DISTANCE SEARCH 19
15 7 6 4 475
DAYS CATEGORIES LOCAL DISTANCE CATEGORIES REGIONAL DISTANCE CATEGORIES LONG DISTANCE TRANSFERABLE ELEMENTS
ANALYSIS THE SEARCH RESULTS WERE NOW DIVIDED IN GROUPS, THAT SEPARATED THE SOURCES CONTENTLY AND LED TO NEW SUBJECTS. WE PUT UP A PROTOTYPE FOR EACH CATEGORY, WHICH REPRESENTS IT AND PROVIDES A FAMILIAR PICTURE TO THE USER. NOW WE IDENTIFIED THE TRANSFER ABLE ELEMENTS WITHIN THE GROUPS SUCH AS CHARACTER TRADES OF THE SERVICE, THOUGHTS, AND ASSOCIATIONS. AGAIN, WE GAVE ID NUMBERS TO THE OBJECTS OF DISCUSSION, TO MAKE THEM TRACEABLE AND ALLOW CROSS-REFERENCES.
LOCAL SEARCH 21
INFORMATION
COMMUNICATION
boerse-online.de
xing.com
Content kinolive.de, kino.de, de.map24.com, moviemaze.de, tvmovie.de, wikipedia.de, ad-hoc-news.de, geolino.de, hvv.de/fahrplaene-strecken/sms-fahrplan, innovations-report.de, tivi.de/fernsehen/logo/start/ index.html, mdr.de/sms, treuetester-im-www.de, vokker.net, wetter24.de, zitate.de, ted.com, quitdoingit.com, boerse-online.de
Content facebook.com, filmkritiker.info, flickr.com, lokalisten.de, studivz.net, thinkomat.de, xing.com, d-motivator.com, forum.grenzwissen.de, gutefrage.net, daumen-druecken.de
Transferable Elements Sorted, Current, Generating information yourself, Database, Global, Quantity, Lead, Collection, SMS Service, Finances, Knowledge, Facts, Organized Interface, Reading / passive, Topic / Domain specific, Special information
22 ANALYSIS LOCAL
Transferable Elements Topic-specific, Anonymous, Individual profile, Stimulation, Discussion, Groups, Shared interests, Presentation, Spontaneous, Contact, Business, Exchange, Friends, Connection, Borderless, Exhibitionism, Masquerade, Presenting your personality
ENTERTAINMENT
SALE
youtube.com
amazon.de
Content musicload.de, secondlife.com, trailerseite.de, web.de, youtube.com, foldschool.com, games.de, mrmotivator.com, nakednews.com, rent-a-killer.com, apple.com/itunes/store/podcasts.html, cafe80s.de
Content a-better-tomorrow.com, expedia.de, flockstoff.com, flyerwire.de, meindruckportal.de posterjack.com, reiseauskunft.bahn.de, fitatwork.com, das-zahnbuerstenabo.ch, handydetektiv.com, typenow.net, amazon.de
Transferable Elements Criticism, Screen, Creativity, Videos, Collection of data, Anonymity, Guerilla tactics marketing, Presenting yourself, Ads, Visual, Alter ego, Collecting, Fun, Distraction, Downloads, Self-esteem, Easy entertainment
Transferable Elements Putting together, Collecting, Digital products, Money, Hunting, Spontaneous purchases, Catalog, Diversity, Individually, Goods, Look ≥ Check price ≥ Order ≥ Wait, Typical shopping experience, User active / provider passive, Flea market, Shop window
LOCAL ANALYSIS 23
TRANSMITTER
COMPARISON
monster.de
ciao.de
Content google.de, autoscout24.de, del.icio.us, ebay.de, handwerker24.de, jobdoo.de, lycos.de, mobile.de, my-hammer.de, alibi-profi.com, monster.de, neu.de, treuetester-im-www.de, wer-will-mein-erbe.de, wishdom.com, emule.de, mitfahrgelegenheit.de
Content 2te-zahnarztmeinung.de, arzt-preisvergleich.de, auto-kritik.de, billiger.de, ciao.de, geizkragen.de, guenstiger.de, idealo.de, preisvergleich.de, test.de, testberichte.de
Transferable Element Winning, Job, Using synergies, Hunting, Finding the best, Enabling access, Searching, Finding, Auctions, Commercial, Offers, Competition, Joining, Pointing out, Checking around, Wish machine
24 ANALYSIS LOCAL
Transferable Elements Finding the best, Goods, Well-based, Trust, Saving, Transparency, Customized Information, Market, Spreading experience, Finding the best bargain, Overview, Like consultancy reading is the main mean, Price and money, and purchase, Lots of information about products, Bargain hunter, Desire to make the right decision
TEST
tickle.com
Content geva-institut.de, kolibri-imageberatung.com, tickle.com, lifetime-tester.com Transferable Elements Proficiency, Curiosity, Diagnose, Personal help, Grading, Self assurance, Finding out, Competition, Competing, Esoteric, Method of investigation, Life support
LOCAL ANALYSIS 25
PUBLIC
SECURITY
Energy Supply
Police
Content Library, Arena, Pharmacy, Towing service, Energy supply, Cabs, Delivery service, Press, Logistics, Telecommunication, Janitor, Gas station, Water distribution, Air Line
Content Insurance, Army, Fire brigade, Disaster prevention, Police, Security service
Transferable Elements Provision, Dependency, Transportation, Supply, Infrastructure, Living standard, General public, For everyone, Neutral, Necessary, Reliable, Basic needs
26 ANALYSIS REGIONAL
Transferable Elements Control, Rescue, For any man, Trust, Omni present, Operating in the background, License to kill, Protection, Quick, Help, Highly specialized stuff, Martial, Danger and risk, Important And Valuable Goods, Lots Of Equipment Support, Tension ≥ Excitement ≥ Adrenalin, Very time critical, Do not happen so often, Predominantly men‘s jobs
BUSINESS
AMUSEMENT
Bank
Swimming Hall
Content Car rental, Hotel, Video rental, Bank, Home estate Bank, Stock market, Financial adviser, Consulting, Pawnbroker, Tax adviser, Exchange office, Garage, Food delivery, Costumer service, Real estate agent, Edp, retail trade, Corporation, Building cleaning, Trade, Cafeteria, Production, Hair dresser, Sewing shop, Plastic surgery, Tattooist, salesman
Content Bar, Club, Tv, Restaurant, Golf Course, Casino, Cinema, Climbing hall, Park, Swimming hall, Amusement park, Zoo, Lotto, Gym, Wellness, Brothel, Karaoke
Transferable Elements Differentiation, Task sharing, Production, Consult ing, Offer, Competence, Skill, Benefit, Losing, Survival, Power, Renting, Professional, Money, Trade, Give account, Commitment, Exchange value, Comfort, Can not do it yourself, Sometimes no interaction at all, Steps of services repetitive
Transferable Elements Different world, Thrill, Improvement, Physical workout, Friends, Hobby, Relaxing, Game, satisfaction, Spreading all interests, Spreading across all generations, Communication, Limit experience, Hygiene, Rest Area, Fun, Entertainment, Calm down, Treat yourself, Well ness, Social luxury, Not cheap, Segmented user groups, Infrastructure provider
REGIONAL ANALYSIS 27
EDUCATION
SOCIAL
School
Development Aids
Content School, Kindergarten, Further education, Long distance studies, Music lessons, Tutoring
Content Doctor, Hospital, Cure, Senior residence, Social care station, Blood donation, Mobile nurses, Development aid, Meals on wheels, Foundation, Greenpeace, Salvation army, Animal shelter, Crawling group, Neigh borhood aids, Crossing guard, Animal care, Driving the kids to school, Taking care of flowers, Baby drop box, Acolyte, Scouts, Orphanage
Transferable Elements Independence, Skills, No place bounding, Duty, qualification, Preparation, Teacher, Test, Grading, Social skills, Creating opinions, Schooling, Discipline, Learning, Expert and lay people, Step by step, Feed back, Serious, Long term progression, Individual aims
28 ANALYSIS REGIONAL
Transferable Elements Escape, Community, Family, Group, Good deeds, Proximity, Charity, Values, Social skills, Beliefs, Misery, Help, Fight, Advice, Charge free, Collecting, Confidence, Security, Dignity, Psychological care, Shelter, Friendly
HIGH CULTURE
INDIVIDUAL
Theater
Extreme Sport
Content Ballet, Jam Session, Opera, Operetta, Orchestra, Happening, Cabaret, Theater, Painting, Reading
Content Expressive dance, Break dance, Eurhythmy, Jazz dance, Modern dance, Pogo, Street dance, Street music, Pantomime, Parcours, Poetry slam, Extreme sports, Graffiti
Transferable Elements Emotions, Great abilities, Great effort, Irony and sarcasm, Understatement, Status, Standard, Great masters, State of the art, Difficult, Special, Lasting, Intellectual, Classic, Education, High culture, Very specialized and long-time training of staff, Not for everyone, Short-time but many times interaction, Often “user” cannot do it herself, Often in a specific place
Transferable Elements Small audience, Not mainstream, Impressing, Limit experience, Hobby, Adrenaline, Fashion, Subculture, Freedom, Expression, Self presentation, Illegal, Improvisation, Strange, Physical movement, Middle man exists between performer and audience, Short period of time for interaction, Self-therapy, Self-actualization, Eccentric
LONG DISTANCE ANALYSIS 29
TRADITIONAL
MASS
Folk Dance
Video Clip
Content Folklore, Oriental dance, Step dance, Folk dance, Yoga, Circus, Kung fu, Tai chi, Street art
Content Aerobic, Cheerleading, Ice figure skating, Guard dancing, Latin american dance, Mobile Clubbing, Rock n roll, Standard dance, Striptease, Table dance, Bar music, Gig, Tv music entertainment, Video clip, Film music, Kids music, Comedy, Magic, Lip syncing theater, Comic, Film
Transferable Elements Powerful, Spiritual, Reflection of culture, Ritual, Exotic, Wild, Taming, Danger, Visually impressing, Origin, Deeply rooted, Meaning, Unexplainable, Unaltered, Not cheap, Authentic, Ethnical, Special trained stuff, Passing on to the next generation, Culture-family-pride, Once a year or less (interaction) service, Timeless
30 ANALYSIS LONG DISTANCE
Transferable Elements Popular, Peer pressure, Crazy, Voyeurism, Cult, Pop, Short-lasting, Cost money, Impressive, Great Effort, Stunning, Amusing, Mass entertainment, Recording, Anonymous, Visual / Audio beauty, Easy to understand, Loud and fast, Lots of people together, Folksy
TEST
COMMUNITY
EDUCATION
SOCIAL
SECURITY
MASS
REGIONAL
INDIVIDUAL
LOCAL
AMUSEMENT TRADITIONAL
BUSINESS HIGH CULTURE
PUBLIC
ENTERTAINMENT
INTERVENTION
SALE
INFORMATION
CORPORATION
NON IT-BASED ≤≥IT-BASED
ANALYSIS DIAGRAM
LONG DISTANCE
Checking the categories for their connections and visualizing them in a diagram ended the analysis. The vertical axis shows the steps from non IT-based to ITbased services, which explains the wide gap between the local and the other two distances. By looking at the horizontal axis, it shows that the local- and long-dis
tance can be grouped with the regional distance and therefore be presented as its subgroups. In the upper right part, you can notice a pretty big blanc area, which was taken care of in the Transfer and the generating of new ideas to fill up this section a little more.
DIAGRAM ANALYSIS 31
15 100 20 42 24 5 9
DAYS IDEAS IDEAS LOCAL DISTANCE IDEAS REGIONAL DISTANCE IDEAS LONG DISTANCE IDEAS CROSSED IDEAS NOT FROM TRANSFER
TRANSFER THE TRANSFERABLE ELEMENTS WERE RANDOMLY COMBINED WITHIN THE DISTANCES (AS AN EXPERIMENT, ALSO IN BETWEEN) WHICH LED TO NEW IDEAS IN THE FIELD OF MOBILE INTERNET SERVICES. THIS WAY TOPICAL CONNECTIONS AND COHERENCES WERE DISSOLVED AND SECTIONS WERE CROSSED, THAT USUALLY DIDN’T HAVE A REFERENCE.
GATHERING EXPERIENCES
ADVERTISING HITS
Generating Information Yourself Transferable Element Collection Transferable Element
Ads Transferable Element Confidence Transferable Element
The Experience of the user or a user community creates an experience database that stocks everyday problems and their solution or solution suggestions. Due to this base the Mobile Device is able to answer spontaneous questions.
Depending on the user profile, the user receives customized ads on his Mobile Device. This works also position related: Special ads for a near-by fashion boutique or a charming cafe around the corner, depending on the user’s preferences.
34 TRANSFER LOCAL
INSTINCT ENHANCEMENT
COMMERCIAL STAR
Joining Transferable Element Search Transferable Element Contact Transferable Element
Video Transferable Element Commercial Transferable Element Money Transferable Element
While passing by, the user profiles and maybe partner searches are being compared and the matches noticed.From a certain level on, the Mobile Device is alarming the user, and tells him which person is near him.
A private individual is uploading a self-produced commercial video for a participating corporation of his or her choice on a platform. On this platform, the other users have the possibility to purchase virtual stocks or interests and therefore vote for a certain video. The producer is paid by the advertised corporation depending on the votes and the feedback.
LOCAL TRANSFER 35
CLICK AND VIEW
PER HITCHHIKER THROUGH THE BLOGGOSPHERE
Method Of Investigation Transferable Element Confidence Transferable Element
Knowledge Transferable Element Hunting Transferable Element
By analyzing the clicking behavior of the surfing user it is possible to analyze his interests. Surf-tips and -suggestions or optimizing options can be generated.
With the help of an additional application for the browser, the user is being chased through the bloggosphere, always hunting the latest news and information. After varying time intervals, the hunt continues. The user influences the time on each page by his behavior.
36 TRANSFER LOCAL
BOUNTY HUNT
BIG BROTHER
Bargain Hunter Transferable Element Competition Transferable Element
Curiosity Transferable Element Confidence Transferable Element Video Transferable Element
A product-bounty-hunt is on for a set period of time. Whoever finds a certain product within the given time for the cheapest price, gets it for free.
Registered persons are granted access to live surveillance cameras, so that certain people can be monitored from any given position.
LOCAL TRANSFER 37
TREASURE HUNT
ADDICTION ON THE RUN
Exhibitionism Transferable Element Hunting Transferable Element Competition Transferable Element
Digital Products Transferable Element Flea Market Transferable Element
Members of a community can sign themselves up as targets and are being hunted by other members. The target must publish its activities regularly and allows deep insights in his life. The target’s aim is to remain undiscovered as long as possible. When ever a hunter can determine time and place of the target, it is discovered.
38 TRANSFER LOCAL
The good old times and their slowness cannot be brought back. The feelings though are available as a legal drug. The user is downloading his yearnings via Mobile Device, activates them on a chip in his body and is living in a utopia for a short period time.
COMMERCIAL FREE
SUNSCREEN 100
Commercial Transferable Element Distraction Transferable Element
Commercial Transferable Element
Intending to avoid commercials, a route is calculated that does not distract or influence the user.
It is possible to carry an add block device on your body to hinder commercial signals getting through to the user’s body. Thus, he is not reached or influenced by the omnipresent digital commercial signals. Hence, it serves as an electro smog protection.
LOCAL TRANSFER 39
COMFORT ZONE
ONE MOMENT PLEASE
Finding The Best Transferable Element
Catalog Transferable Element Download Transferable Element
The Mobile Device is recording every behavior of the user in known environments (is it grocery shopping or free time spending) and is able to transfer them to unknown environments. The User gets a feeling of being home, or can look for a suiting neighborhood when moving.
40 TRANSFER LOCAL
A product database offers the possibility to download needed CAD files to the user’s Mobile Device and print them out with his CAM device, right away.
PASS IT ON
SHOPPING ASSISTANT
Generating Information Yourself Transferable Element Shared Interests Transferable Element
Look, Check Prize, Order, Wait Transferable Element
There is a collection of spontaneous and current user generated information (e.g. all pants 90% off at H&M – Kassel downtown). This information can appear time- or location-related.
For re-occurring situations, the shopping assistant fills out all necessary forms (address, account, etc.).
LOCAL TRANSFER 41
WAVELENGTH
AUTOMATIC INFO
Capability Transferable Element Putting Together Transferable Element
Current Transferable Element Topic / Domain Specific Transferable Element
Communities are put together individually, via a test of motivation and character trades. This is leading to an intellectual and thematic correspondence of all members. Thus a common ground for discussions is given.
The user gets latest news while passing by certain places, locations or buildings (e.g. crossing lights: “53 minutes ago a heavy car accident occurred, that involved 3 cars and put 2 people in life-threatening condition”).
42 TRANSFER LOCAL
CUSTOM PANTS
STYLE ICON
Spontaneous Transferable Element
Finding The Best Transferable Element Overview Transferable Element
Fashion stores stock only generalized pants (color and size vary), which can be customized by the user with his Mobile Device in a certain corner in the store.
Fashion stores offer dressing rooms that feature only a screen. Style and size of the customer is captured by a body scan and integrated in a out fit suggestion. The clothes are tried on virtually. This could also be handy for a mail order, since everything can be tested before ordering.
LOCAL TRANSFER 43
GO WITH THE FLOW
PERFECT MATCH AGENT
License To Kill Transferable Element Transportation Transferable Element
Basic Needs Transferable Element Rest Area Transferable Element
With the Mobile Device it is possible to turn traffic lights green in any desired moment and travel with the perfect traffic flow. This service could be use ful for politics (privileged heads of state), for rescue services (ambulance), or for the high society (incredibly rich people). Pedestrians could also benefit from this service.
Estate agents or landlords, install a transmitter in objects that are for sale or rent. People on the search are listed with a search profile. The searching person is transmitting his profile via Mobile Device. When entering a transmitter’s radius that matches with the search profile, the user receives a notification with offer and facts.
44 TRANSFER REGIONAL
MEDICATION
CARE PACKAGE
Help Transferable Element Control Transferable Element Dependence Transferable Element
Family Transferable Element Exchange Value Transferable Element
The medication of a chronic suffering is controlled over an implant. The amount and the timing (intervals) of the medication can be controlled over the Mobile Device and (depending on need and physical condition) also be automated.
Grandma and Grandpa’s long-serving care package is being replaced. Grandma (or anybody else) purchases articles with a scanner, without really putting the goods in the shopping basket. Afterwards she pays at the register. Now, all the grandson (or anybody else) has to do, is picking up the items at a local store of the same chain.
REGIONAL TRANSFER 45
IT’S A DOG’S LIFE
RESCUE PIONEER
Laziness Transferable Element Control Transferable Element
Experts & Amateurs Transferable Element Help Transferable Element Control Transferable Element
Inside of a dog collar is a chip, which sends an alarm to the Mobile Device of the owner, as soon as the dog is leaving a designated area.
46 TRANSFER REGIONAL
Whenever a doctor is on the way to an accident scene or a patient, he receives details of the hurt person’s medical record within a certain radius. That way he arrives ideally prepared at the patient (digital medical record).
SUPERNANNY
SLACKER
Family Transferable Element Duty Transferable Element Basic Needs Transferable Element
Reliable Transferable Element Help Transferable Element Laziness Transferable Element
Families with social issues are receiving daily chores on their Mobile Device (washing the dishes, having a chat etc.) These chores can be checked independently, but there could also be external controls. Disobedi ences are punished with a restriction of the family’s luxury (TV, sweets).
Depending on the traffic report, the weather outside or other unpredictable circumstances, the user’s schedule is adjusted to the current conditions. For example, the user is supposed to leave earlier when the streets are over snowed at the destination.
REGIONAL TRANSFER 47
TICKET STUFF
SERIOUS GAME
Help Transferable Element Laziness Transferable Element
Duty Transferable Element Learning Transferable Element Feedback Transferable Element
When the user is traveling with public transportation, he can see what kind of ticket he will need after entering the destination. Furthermore, he will be notified, when he’s leaving a fee zone (important for season tickets) or when arriving at the destination.
48 TRANSFER REGIONAL
The user is asked question on his Mobile Device to a subject that he previously defined. The results are grated and send back to the user.
GUSTO
HEALTH CHECK
Reliable Transferable Element Laziness Transferable Element
Family Transferable Element Reliability Transferable Element Control Transferable Element
The daily schedule (To-Do list) and timetable is done by preset profiles (do it quickly, take your time, fixed schedule). Individual routes are calculated by the user’s preferences (meeting friends in that area, shops, etc.).
Elderly people are connected to a Mobile Device that shows their physical condition (circulation, pulse, blood sugar). If problems occur, a family member is notified, the GPS position located and the person is asked to make a call to check if everything is fine.
REGIONAL TRANSFER 49
GUARDIAN ANGEL
I CAN’T TAKE IT ANYMORE
Protection Transferable Element Operating In The Background Transferable Element
Basic Needs Transferable Element Confidence Transferable Element
Whenever the driver is in an aggressive mood, his body chip sends a signal to the car, requesting to reduce the speed and the driving temperament.
The food-, nutrition-, and vitamin needs are analyzed through a body chip. When the user is in a restaurant or a supermarket, these informations can be read, so that the sort and amount of food are always well-balanced.
50 TRANSFER REGIONAL
IN BAD ORDER
PARTY BOMB
Laziness Transferable Element Confidence Transferable Element
Confidence Transferable Element Social Skills Transferable Element
The daily routine or ways are generated depending on the physical condition (body chip).
The Mobile Device is generating mood-improving measures, depending on the condition of the user (body chip).
REGIONAL TRANSFER 51
WO(U)NDER
FIRST AID
Fast Transferable Element Supply Transferable Element
Help Transferable Element Survival Transferable Element Rescue Transferable Element
An open bruise is scanned with the Mobile Device and compared with the mobile rescue center. The Device is then printing out a “mobile replacement”, which sticks at the bleeding wound, immediately.
52 TRANSFER REGIONAL
In case of a registered accident (body chip), nearby doctors or people with medical training are being informed.
TRUCK DRIVER
WHERE IS WALDY?
Logistics Source
Janitor Source
Trucks are being driven from an external head quarter, the route planning takes traffic situations and highway tolls into consideration.
While chasing a criminal or during fire fighting, the Mobile Device is scanning the building through the walls and shows every person in it on a blueprint of the building or the floor.
REGIONAL TRANSFER 53
FLYING IS NICE
CURING
Airlines Source
Pharmacy Source
During a flight, the user can log on to the planes intranet and give out orders to the flight attendants (or emergency calls, etc.).
Every prescription has a (QR)-code, which the patient can scan and send out the information to a medical distribution company. A little later, he receives the medicine.
54 TRANSFER REGIONAL
24-7 PHONE LINE
REPAIR-KIT
Doctor Source
Plastic Surgery Source
Every day, the doctor receives the latest medical information of all patients in treatment (body chip) that are compared with a best-case database. If any differ ences occur, the patient is called in for treatment.
The Mobile Device is scanning a face and proposes improvements. Desired improvements can also be typed in. The device is generating a preview and sends OP info to the treating doctor. Of course, the Mobile Device can also perform the operation at home.
REGIONAL TRANSFER 55
RATIONING
SMARTIES
Meals On Wheels Source Food Delivery Source Restaurant Source
Security Service Source
When the user is in a restaurant or orders from a deliv ery service, a body chip is sending information about his hunger, so that the ideal potion size can be brought (maybe also nutrients).
56 TRANSFER REGIONAL
Especially cell phones do not have an optimal security system. An organic add-on is bridging this gap. It is behaving like the human immune system and deals with every infection on its own, even growing with it. The older the add-on is, the more powerful it gets. This way, a big pool of defense mechanisms is created.
FOCUSED POWERS
ALTER EGO
Amusement Park Source Casino Source
Cinema Source
Via online registration or user profile on the Mobile Device user- or interest groups are geographically located. Roller coasters, casinos etc. are offered in interest-congested areas. Optimized distribution risk and leisure possibilities.
Cinemas offer basic programs. Every user of a Mobile Device creates his own profile (avatar). This makes it possible for the user to influence a character in the movie.
REGIONAL TRANSFER 57
CENTRAL MEMORY UNIT
BEAM ME UP
EDP Source
Taxi Source Airline Source Telecommunication Source
Memory space is centralized distributed. Nobody needs a tower, only a keyboard and a screen with mini mal power and weight are necessary. Since you can connect to the memory from everywhere, the user has maximal mobility.
58 TRANSFER REGIONAL
A combination of Mobile Device and belt can fly the user to any preset destination.
IDEA PAWNSHOP
DIGITAL CROSSING GUARD
Pawnbroker Source
Crossing Guard Source Taking The Kids To School Source
Aided by a Mobile Device, the user can spontaneously send ideas to an idea pawnshop. Depending on the value of the idea, the idea giver is granted a credit. Later on, he can repurchase the idea for the current rate.
Kids crossing the street on their way to school are sending a signal via Mobile device to approaching cars. The signal makes them brake, whenever they are too close to the children.
REGIONAL TRANSFER 59
K.I.T.T.
GREEN
Foundation Source Car Rental Source
Greenpeace Source Army Source
Every car renter can just leave the borrowed vehicle and sets the status to inactive. The car is either picked up or drives to the station itself.
Activists want to prevent an action. They place them selves around the scene, all connected with their Mobile Devices and block any electrical function within a certain radius.
60 TRANSFER REGIONAL
EVERY DAY A GOOD DEED
DRONE
Scouts Source
Blood Donation Source
A helpless person is using a computer and presses the scout button. The screen splits up, one half is for the person in need, the other for the helper. Now the instructor is explaining things step by step, and the needy person follows along simultaneously.
Having a relaxed Saturday in the park (or other leisure situations), the user orders via Mobile Device a blood donation service and a little later, a drone flies by and takes the user’s blood. While working, the drone monitors the physical status, the blood test results are sent to the user’s Mobile Device later on.
REGIONAL TRANSFER 61
STATUS FROM THE CAN
SURVEILLANCE
Living Standard Transferable Element Personal Goals Transferable Element
Security Service Source
The user can pick a role model or a living standard, the Mobile Device is generating the suiting decisions and daily routine.
62 TRANSFER REGIONAL
The Mobile Device is analyzing public talks for suspicious phrases / words. Security services are alarmed and they receive the thread’s position.
THE RIGHT WAY
FUN, GAMES AND EXCITEMENT
Taking The Kids To School Source
Duty Transferable Element Wellness Transferable Element
A kids cell is permanently located. Whenever the route is diverges too far from the actual way, the Mobile Device is starting a phone connection between parents and child.
Boring or unwanted feelings are being covered by positive feelings generated by the Mobile Device (Body chip). A personalized and adaptable automatism is created.
REGIONAL TRANSFER 63
NIGHTWATCH
I’M NOT LEARNING, I’M ASLEEP
Crossing Guard Source Protection Source
Long-term Progression Transferable Element Specialization Transferable Element
If pedestrian is coming too close to a car (positioning), the Mobile Device starts to glow very brightly and inside the car, an alarm “attention pedestrian” is going off.
A Mobile Device teaches profession-related subjects to a person while sleeping. The data is stored on an external database and can be customized every evening.
64 TRANSFER REGIONAL
GIVE AND TAKE
VOTING RIGHT
Voyeurism Transferable Element
Mass Entertainment Transferable Element
The user is video taping himself while doing random activities. For every time unit he airs, he receives credit units he can use to watch other users.
The user can vote for the next TV show on his Mobile Device (interactive TV – back to he roots)
LONG DISTANCE TRANSFER 65
VIRTUAL VJ
KNOW HOW
Improvisation Transferable Element Loud & Fast Transferable Element
Ethnical Transferable Element
A virtual, programmed VJ is composing the user’s video clips (wherever they are, not location related) to a complete arrangement.
66 TRANSFER LONG DISTANCE
When crossing a boarder of a country or culture, the user is informed of the most important nation and cultural details.
STATUS QUO
MAZE
Understatement Transferable Element Small Audience Transferable Element
Improvisation Transferable Element Taming Transferable Element
The user is paying for especially exquisite and elitist commercials for high class products to own and show them as a status symbol.
The navigational system of the Mobile Device is not operated over a graphic display, but through vibration in the pocket (1 x left, 2 x right, 0 x ahead). Thus, the user can have him navigated unnoticed through unknown territories.
LONG DISTANCE TRANSFER 67
TURN ME ON
CHANGING PERSPECTIVE
Voyeurism Transferable Element Visual / Audio Beauty Transferable Element
Circus Source
In private company, the user can spontaneously play a striptease hologram via his Mobile Device. The dancer is shown in life-size proportion.
68 TRANSFER LONG DISTANCE
In case the user wants to view a scene from a differ ent perspective, he’s only aiming his Mobile Device on the person of his desired perspective, and the view is shown on his display.
PASS IT ON
HEAVENLY
Orchestra Source
Movie Source
Thoughts or unspoken words are sent as text or information (body chip) to the Mobile Device. The data is then passed on to the partner’s device where it is put out as thoughts again. This way a silent communi cation is possible, even surround sound doesn’t matter anymore.
The user can project a movie of his choice in the sky, wherever he is. The user’s coordinates are captured and a satellite projects the movie right on the spot.
LONG DISTANCE TRANSFER 69
SPORTY
I SHOW YOU WHO’S BOSS
Aerobic Source Yoga Source
Cheerleading Source
Via glasses or something alike (body chip) the user sees a coach that is showing the right moves.
70 TRANSFER LONG DISTANCE
To shorten waiting time on a phone hotline, it is pos sible to play games. Depending on the score, the user gets credits in “real life”, as well.
MATTER OF HEART
SUPER SIZE ME
Table Dance Source
Magic Source
An implant (body chip) is converting emotions into data and sends them via Mobile Device to a partner, whose device is transforming them back to emotions (maybe cyber sex).
People on a diet find it always hard to enjoy healthy food. Now it is possible to cover up the healthy but detested meal with the taste of a desired dish.
LONG DISTANCE TRANSFER 71
PARDON ME?
BURN OUT
Expressive Dance Source
Poetry Slam Source
Dumb people communicate through sign language, which is analyzed by implants in their hands and trans formed to sound by the Mobile Device.
Laptop freaks are linked in a community. They can challenge each other’s devices in a “burn out” and watch who goes down last.
72 TRANSFER LONG DISTANCE
TELEPROMPTER
WEATHER FROG
Total Playback Theater Source
Extreme Sport Source
A Mobile Device is projecting a lecture or a speech in the air in front of the talker. It is only legible from one side, so the audience can’t read it.
The user is choosing environmental profiles in the net (snow, waves) and can create training situations partially in his surrounding.
LONG DISTANCE TRANSFER 73
REMAINING UNALTERED
SOLO ENSEMBLE
Extreme Sport Source
Orchestra Source
Competition situations are generated as required. The landscape is analyzed and this model imitates a training track. E.g. it is possible to have an “Iron Man” in the Eifel.
The orchestra musicians are in different places and connected through their Mobile Devices. They are play ing together and form an ensemble, which the user can listen to on his Mobile Device.
74 TRANSFER LONG DISTANCE
AUDIO COLLECTIVE
FEED THE WORLD
Orchestra Source
Street Musician Source
An orchestra is performing without audience. Musicians send his play as a single audio track to a platform on the Internet, from which the users can stream them live. When people with different streams come together, a whole orchestra is rising.
Street musicians and beggars are going to have a tough time when cash is gone. The Mobile Device scans their faces and sends out an order to a (food) store around the corner. Here, the person is scanned again and then handed out the item.
LONG DISTANCE TRANSFER 75
THE ROOTS
DANCING QUEEN
Parcours Source Subculture Transferable Element Illegal Transferable Element
Latin American Dances Source
Via Mobile Device, the user is told where in his neigh borhood he can find the qualities of the good old times. Where are old stores, gas-fueled cars, etc.? (How to get back to the roots)
76 TRANSFER LONG DISTANCE
Per Mobile Device, a dance can be chosen and loaded, which is then being send to a chip in the body. The user has always the right dance for the right time. Further more, the dance is synchronized with the music and the speed at the location.
24/7 STORAGE
CHIVVY
Generating Information Yourself Transferable Element, LO Great Effort Transferable Element, LD
Hunting Transferable Element, LO Violent Transferable Element, RE Illegal Transferable Element, LD
You dictate everything you find interesting or exciting to your cell phone, which then sends the info to your home pc. Here it is transformed into text and stored in a glossary.
They set up a chivvy for everything illegal on the inter net (movie- music production, etc.). The hunter with the most hits receives an award.
CROSSED TRANSFER 77
OFFROAD
ASK ME
Limit Experience Transferable Element, LD Family Transferable Element, RE
Experts & Lay People Transferable Element, RE Knowledge Transferable Element, LO
While on a family trip with the off-road vehicle, the board computer is pointing out extreme terrain condi tions, near by. The family fun is about to begin.
A common expert interview is turned around. In a community, experts are asking amateurs questions to get away from a dusted way of thinking and see things from a different perspective.
78 TRANSFER CROSSED
ALONE IN THE WOODS
Hunting Transferable Element, LO Loss Transferable Element, RE Limit Experience Transferable Element, LD A navigation system determines the coordinates for a destination. From this destination on, the system freezes and the next point must be found with a map and a compass. There will be an analysis of the route in the Internet, later on.
CROSSED TRANSFER 79
PREVENTION
OPTICAL DIARY
Movements and people surrounding the user are optically analyzed and compared with a stereotype database. If needed, suggestions are given (“you better avoid this person”).
The eyes extract pictures in certain intervals (taking photos), that help to archive and create a digital diary.
80 TRANSFER NOT FROM TRANSFER
DRIVING RANGE
FOTOMOTO
The golf ball contains a chip that registers the exact flight-distance and -curve.
Aided by a chip connection with the eyes, the whole field of vision is searched for nice picture motives and maybe a suggestion is made.
NOT FROM TRANSFER TRANSFER 81
YOU KNOW WHERE
VISUAL SENSOR
After the tee off on the golf course, the position of the ball is displayed on the Mobile Device. Thus, lost balls can be found very quickly (or a „whole in one“ can be recognized, at once).
By visually focusing on a object, it is recognized and information show up.
82 TRANSFER NOT FROM TRANSFER
AUGMENTED
DREAM APPEARANCE
Glasses analyze the environment and show infor mation about certain things (supporting a doctor while operating) – Augmented reality.
The Mobile Device has the ability to alter molecular structures. This makes it possible to change the color of your hair or download health conditions that transform the user.
NOT FROM TRANSFER TRANSFER 83
BRAIN DRIVE
The Mobile Device contains a hard drive and is con nected to the chip in the user’s brain. Depending on the requirement, data can be stored o deleted (language, literature, etc.).
84 TRANSFER NOT FROM TRANSFER
INGO RUES System Design
[email protected] School of Art and Design Kassel Since 2004 One more thing – Future is fun!
88
TIMO BÄCKER System Design and Industrial Design
[email protected] www.timobaecker.de School of Art and Design Kassel Since 2005 One more Thing – Don’t be evil ;-)
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