E business assignment.

Assignment

HND Business January 2015 – Internet and E-business

CENTRE NUMBER MODULE NO: MODULE TITLE: COURSE TITLE MODULE LEADER: ASSIGNMENT TITLE: ASSIGNMENT TYPE DATE SET: DUE DATE:

90665 J/601/1109 Internet and E-business HND Business (Year 1, Semester B) Umair Farooq E-business Solution for A2Z Cosmetics Individual Coursework 12th January 2015 17th April 2015

UNIT OUTCOMES COVERED: LO 1. Understand the scope of e-business LO 2. Understand how the Internet works LO 3. Be able to use different e-business models LO 4. Be able to use good website design

GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors

1.1

1.2

1.3

1.4

2.1

2.2

2.3

2.4

3.1

3.2 3.3 4.1 4.2 4.3

V

V

V

V

V

V

V

V

V

V

Outcomes/ Grade Descriptors

Assessor: Umair Farooq

V

V

V

M1

M2

M3

D1

D2

D3

V

V

V

V

V

V

Signature: U. Farooq

V

Date: 12/10/14

IV COMMENTS: Approved

IV: Zahidul Khan

Signature: Zahid Khan

Date: 18/01/15

U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

Scenario:

A2Z Cosmetics is a newly established innovative fashion and cosmetics business facing several challenges to capture their possible share from the market. In a rapidly-changing industry, their future business is uncertain as a new entrant in the fashion industry. The management team is really keen to work on their marketing strategy to counter a highly competitive environment due to experienced and existing businesses. In order to structure a new e-business strategy, the shareholders of the company have decided to appoint an e-business consultant (with sound e-marketing experience). The consultant would work toward building the online presence of the business for better sales, improved marketing and brand development. The management team want to know how e-commerce and e-business technologies could be used to improve the company’s operations alongside sales-growth. The chief executive, J. Simon, needs a report with answers of the questions illustrated below from you to convince Board of Directors for their new e-business project, presenting with an e-commerce website template of the company.

Assignment Tasks Task 1: a) Discuss the environment in which e-business is conducted and describe various e-business transaction types. Guidance: In this question, you are expected to describe the environment in which ‘A2Z Cosmetics’ should conduct its e-business and give examples of at least two business transaction types that you are familiar with. b) Explain the benefits and barriers to a business considering its online presence. Guidance: You have been asked to explain the benefits and barriers faced by ‘A2Z Cosmetics’. Your answer will be more effective if you can outline and discuss the possible benefits and challenges likely to be faced by the company. c) Assess the security and legislative issues facing the online business of ‘A2Z Cosmetics’. Guidance: In this question, you are expected to write what can be expected during online transactions and how legislations and various security measures attempt to minimise risks. d) State different modes of communication available to an e-business and their applications. Guidance: Your answer to this question should identify different ways that can be used for communication when carrying out a business online. Your answer may include examples such as the role of shopping carts, FAQs and email etc. in e-commerce. (Task 1 covers AC 1.1, 1.2,1.3 and 1.4 )

U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

Task 2: a) Explain relevant internet technologies and their importance in making an ebusiness successful. Guidance: Your answer should identify some examples of internet technologies and explain their importance in making an e-business successful. Your examples may include the concept of packet switching and the need for using standard internet protocols when communicating over the internet, including consideration about how this affects e-business world-wide. b) Explain the main features of HTML. Guidance: In this question, you are expected to produce a basic Hypertext Mark -up Language document coding structure and explain the main features and purpose of various sections in the structure. c) Analyse the functions of clients, servers and browsers. Also discuss the role of search engines and its application for ‘A2Z Cosmetics’. Guidance: Your answer to this question may be more effective if you can illustrate with a suitable diagram of Client-Server architecture and explain its associated benefits. Your answer should also describe major functions of browsers, and search engines and their role in an e-business. d) Evaluate the use of intranets and extranets within business communications. Guidance: Your answer to this question should explain intranets and extranets and their importance in facilitating business communication. Your answer may also explain under what circumstances you would encourage a company such as ‘A2Z Cosmetics’ to adopt and use intranet and/or extranet. (Task 2 covers AC2.1, AC2.2, AC2.3 and AC2.4)

Task 3: a) Illustrate different e-business models that can be used to generate revenue for a business. Guidance: Your answer to this question can be more effective if you can describe the main e-business models with examples. b) Compare and contrast two models by assessing the benefits and challenges. Analyse each model in terms of its capacity to generate revenue. Guidance: Your answer should explain to what extent both e-business models can help ‘A2Z Cosmetics’ to generate revenue. c) Report on future developments in e-business models. Guidance: In this question, you need to suggest any possible potential future developments in e-business models. Give reasons to justify your suggestions. (Task 3 covers AC3.1, AC3.2 and AC3.3 ) U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

Task 4: a) Use key elements of good website design structure. Guidance: Taking into consideration the new project goal proposed for ‘A2Z Cosmetics’, use a suitable template to design a simple Prototype Home webpage for the organization website. Give reasons or rationale of adopting the proposed website structure from a customer’s perspective. b) Evaluate the impact of a well-designed website on an e-business. Guidance: Using Amazon’s website (www.amazon.co.uk) as an example, explain why it would be important for the company to have a well-designed website. c) Report on the issues concerning website usability. Guidance: Using the example of Amazon website (www.amazon.co.uk), your answer may focus on evaluating the issues concerning website usability. Your discussion may include website’s potential to meet the needs of different customers (e.g. parents, children, accessibility for the visually impaired etc). (Task 4 covers AC4.1, AC4.2 and AC4.3 )

U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

ASSIGNMENT GUIDELINES 1.

You must answer all questions.

2.

You should write this assignment in report format style. Essential parts are: a. b. c. d. e. f. g.

Title/Cover page Table of Contents Introduction Main body of the report clearly identifying the separate sections Conclusion References List Appendices only if relevant and necessary

3.

Use standard Arial font size 12. Report should be word processed and grammatically correct. Pages should be numbered; Name-Surname-Course Title -Unit-Assignment-Date Submitted should be included on the header of each page.

4.

Use wix.com to design website template required for this assignment.

5.

Your assignment should be having no plagiarism. Please check for plagiarism before submission, using Turn-it-in anti-plagiarism software

6.

All sources of reference must be included according to Harvard referencing style.

SUBMISSION REGULATIONS 1.

If you don’t submit the assignment by the first deadline, you will not have a chance to re-submit later

2.

“Assignment Front Cover Sheet” must accompany the assignment [now available on MOODLE].

3.

You must save your document in the following file name format, so that it can be easily identified: StudentName-CourseTitle-ModuleName-DateSubmitted e.g.: John_.Darren-HND Business–IEB_17April15.doc

4.

Assignments must be submitted on or before the due date, via Moodle, please refer to your Moodle account for detailed assignment submission instructions.

U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

ASSESSMENT CRITERIA

Outcomes

LO1. Understand the scope of e-business

Assessment Criteria

AC1.1 Describe the environment in which e-business is conducted and business transaction types AC1.2 Explain the benefits and barriers to businesses considering an online presence AC1.3 Assess the security and legislative issues facing an online business organization AC1.4 State the modes of communication available to an ebusiness and their applications.

LO2. Understand how the AC2.1 Explain the internet technologies and their importance in making an e-business successful Internet works AC2.2 Explain the main features of HTML AC2.3 Analyse the functions of client servers and browsers, and the role of the search engine AC2.4 Evaluate the use of intranets and extranets within business communication

LO3. Be able to use different e-business models

AC3.1 Illustrate the different e-business models that can be used to generate revenue for a business AC3.2 Analyze each model in terms of its capacity to generate revenue AC3.3 Report on future developments in e-Business models

LO4. Be able to use good AC4.1 Use key elements of good website design structure website design AC4.2 Evaluate the impact of a well-designed website on an ebusiness AC4.3 Report on the issues concerning website usability

U. Farooq

HND Business January 2015 – Internet and E-business

Assignment

In order to achieve a MERIT the learner must: M1 - Identify and apply strategies to find appropriate solutions

M1 Effective judgments have been made. Security risks have been explored and appropriate mitigating circumstances presented. Environmental components of e-business clearly illustrated and explained.

M2 - Identify and apply strategies to find appropriate solutions

M2 Relevant theories and techniques have been carefully selected and clearly applied in the analysis of internet technologies, HTML and client server architecture.

M3 - Present and communicate appropriate findings

M3 The appropriate structure and approach has been used Coherent, logical development of principles/concepts for the intended audience -A range of methods of presentation have been used and technical language has been accurately used

In order to achieve a DISTINCTION the learner must: D1- Use critical reflection to evaluate own work and justify valid conclusions

D1 Conclusions have been arrived at through synthesis of ideas, and have been justified. Realistic improvements have been proposed against defined characteristics for success.

D2- Take responsibility for managing and organizing activities

D2 Independence has been demonstrated & the importance of interdependence has been recognized and achieved. Harvard referencing format has been correctly and consistently applied in both citations and the reference list

D3- Demonstrate convergent, lateral and creative thinking.

D3 Self-evaluation of the given answers/ recommendations has taken place. Demonstration of innovation and creative thought while answering the questions

U. Farooq