Explore Bangladesh
Explore Bangladesh Course Code:
MSC452
Course Name:
E-Commerce Programming
Section Number:
01
Semester:
Fall - 2015
Faculty:
Syed Mahmudur Rahman, Senior Lecturer, BBS
Report Details:
Project Report of MSC 452
Due Date:
22/11/2015
Submission Date:
22/11/2015 Submitted by
Group Number: 04
Group Name: Explore Bangladesh
1
Student ID 12304020
2
12304003
MD. Amirul Islam
[email protected]
3
12304025
Istiyak Hossain
[email protected]
4
12304071
S.M. Rakib Rayhan
[email protected]
5
12304051
Rizwan Chowdhury
[email protected]
Total Mark
Full Name Inzamam Azad
Email
[email protected]
Received Mark
Signature
Signature
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Explore Bangladesh
Letter of Transmittal
22nd November, 2015
Syed Mahmudur Rahman Senior Lecturer, BRAC Business School BRAC University.
Subject: Submission of Project Report on Explore Bangladesh, an Online Travel Agency. Dear Sir, With this we are submitting our project report which was a requirement for the completion of ECommerce Programming (MSC-452) course that we have taken in this semester (Fall 2015). The title of this group project is ‘Explore Bangladesh’. Here we attach the group project for your valuable perusal and review. Sincerely yours, MD. Amirul Islam
12304003
Inzamam Azad
12304020
Istiyak Hossain
12304025
Rizwan Chowdhury 12304051 S.M Rakib Rayhan
12304071
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Explore Bangladesh
Acknowledgement At first, all praise to Almighty Allah who enabled us to complete the term paper appropriately. We are very much thankful to our honorable MSC-452 (E-Commerce Programming) course instructor Syed Mahmudur Rahman (Senior Lecturer, BRAC Business School) for his valuable time and guidance to this paper. He also gave us the necessary guideline having the all sort of instructions written on it through Teaching Services Resources (TSR) of BRAC University and we are thankful to him for everything he have done for us and helped us with.
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Explore Bangladesh
Contents Introduction ..................................................................................................................................... 7 E-Business Overview ...................................................................................................................... 9 Overview of Our Business .......................................................................................................... 9 Business Model ........................................................................................................................... 9 Operational Model .................................................................................................................... 10 Revenue Model ......................................................................................................................... 12 Website Development ................................................................................................................... 15 Content Management System and Plugin Integration .............................................................. 15 Plugin Integration...................................................................................................................... 16 Used Plugins ............................................................................................................................. 18 Content Management ................................................................................................................ 21 Sajek Valley Tour Packages ................................................................................................. 21 Page: Contact Us ................................................................................................................... 27 Winter Trip to Sundarban ..................................................................................................... 31 Page: My Account (Shop, Cart, Checkout) .......................................................................... 35 Honeymoon Package ............................................................................................................ 38 Page: Places to Visit.............................................................................................................. 42 Adventurous Bandarban Tour Package ................................................................................ 45 Page: About Us ..................................................................................................................... 50 Sylhet Tour Package ............................................................................................................. 53 Page: Home Page .................................................................................................................. 55 Limitation ...................................................................................................................................... 57 Future Plan .................................................................................................................................... 58 Budget ....................................................................................................................................... 59 Budget Description ................................................................................................................... 60 Conclusion .................................................................................................................................... 61 References ..................................................................................................................................... 62 Appendix A-Z ............................................................................................................................... 63
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Tables Table 1: Meta Title - Sajek Valley Tour: ...................................................................................... 21 Table 2: Meta Description - Sajek Valley Tour ............................................................................ 22 Table 3: Meta Title - Sundarban Tour .......................................................................................... 33 Table 4: Meta Description - Sundarban Tour ............................................................................... 33 Table 5: Meta Title - HoneyMoon Package .................................................................................. 38 Table 6: SKU Elaboration:............................................................................................................ 41 Table 7:SKU Elaboration .............................................................................................................. 49 Table 8: Detailed Budget of Explore Bangladesh......................................................................... 59
Figures Figure 1: Operational Model of Explore Bangladesh ................................................................... 11 Figure 2: Revenue Model of Explore Bangladesh ........................................................................ 14 Figure 3: Top 3 Content Management System ............................................................................. 15 Figure 4: WordPress Login Page .................................................................................................. 16 Figure 5: WordPress Dashboard ................................................................................................... 17 Figure 6: WordPress Add Plugin Page ......................................................................................... 17 Figure 7: Social Media Share Buttons Plugin ............................................................................... 20 Figure 8: Meta Title and Description - Sajek Valley Tour ........................................................... 23 Figure 9: Facebook Integration of Sajek Valley Tour Package .................................................... 24 Figure 10: SKU Elaboration - Sajek Valley Tour ......................................................................... 26 Figure 11: Skype Call Option ....................................................................................................... 28 Figure 12: Contact Us Information ............................................................................................... 28 Figure 13: Live Chat Option ......................................................................................................... 28 Figure 14: E-mail Form ................................................................................................................ 29 Figure 15: Meta Title - Contact Us ............................................................................................... 30 Figure 16: Meta Description - Contact Us .................................................................................... 30 Figure 17: Facebook Promotion - Sundarban Tour ...................................................................... 32 Figure 18: Meta Title and Description - Sundarban Tour............................................................. 33 Figure 19: WooCommerce Plugin ................................................................................................ 35 Page 5 of 66
Explore Bangladesh Figure 20: My Account Drop-down ............................................................................................. 36 Figure 21:bKash for WooCommerce ............................................................................................ 36 Figure 22: My Account - Meta Title & Description ..................................................................... 37 Figure 23: Meta Title & Description – HP ................................................................................... 39 Figure 24: Facebook Promotion - HP ........................................................................................... 40 Figure 25: SiteOrigin Features ...................................................................................................... 42 Figure 26: Places to Visit Page ..................................................................................................... 43 Figure 27: Meta Title - Places to Visit .......................................................................................... 44 Figure 28: Meta Description - Places to Visit ............................................................................... 44 Figure 29:Meta Title of Adventurous Bandarban Tour Package .................................................. 45 Figure 30:Meta Description of Adventurous Bandarban Tour Package ....................................... 46 Figure 31:Meta Title and Meta Description of Adventurous Bandarban Tour Package .............. 46 Figure 32: Facebook Promotion of Adventurous Bandarban Tour Package ................................ 48 Figure 33: Core Value of Explore Bangladesh ............................................................................. 50 Figure 34:Mission of Explore Bangladesh ................................................................................... 51 Figure 35:Vision of Explore Bangladesh ...................................................................................... 51 Figure 36: Meta Title and Description of About Us page ............................................................ 52 Figure 37: Meta Title and Description of Sylhet Tour ................................................................. 53 Figure 38: Meta Title & Description of Home Page..................................................................... 56
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Explore Bangladesh
Introduction
Bangladesh is a land of natural beauties and its majestic appeals. It is blessed with numerous natural, historical resources, places and environment. Moreover, our country is highly enrich with tour and adventure loving people. Our motive is to create a deep connection between these tour loving people and their preferred places of visit within our country. Explore Bangladesh aims to provide suitable tour packages (both automated and customized) to its potential clients in a very ease of way. We are ensuring the efficient time table manners and pleasant tourism activities in very economical prices. In Explore Bangladesh, we are covering heritage and historical places of Chittagong, Cox’s Bazar, Khulna and Sylhet. This particular web page is aiming to function as travel guide, customized package system where clients can design their own package only be some easy clicks, and better solid transportation systems according to the preferred criteria’s of customers. Explore Bangladesh would be the first traveling web based e-commerce system that highlights and offer Package customization system within the domestic region of our country. The Packages, we are offering:
Tour package.(both group and family)
Honeymoon package.
Winter trip package.
Customized holiday packages.
Weekend trip in Bandaraban, Sajek Valley etc.( short trip)
In the very beginning, Explore Bangladesh will highlight its action through online booking system for it customer whom wants to travel and want to book their packages from home. Later on we will describe the business model and its operations of explore Bangladesh in our term paper. It will also emphasis about the revenue model where it justifies about the outcome. Then the process and procedure of web design, development and also the suitable Meta with improvised search engine optimization process are covered. We will also mention about the plugin, widget and themes used to sharpen the explore Bangladesh. Moreover, we will discuss
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Explore Bangladesh about some curtain limitation of this business. Finally, we will share about the future of our business and potentiality within the emerging market.
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Explore Bangladesh
E-Business Overview
E-commerce is creating a new scope for all business sectors. It is becoming very much popular all over the world, as people wants to get updated with the new era. Bangladesh is also a place where the use of E-commerce is spreading like a virus and people are also adapting with it. Now a day, it is essential for all business to focus more on E-commerce. So, there is a huge possibility that Bangladesh will also go for all kind of E-business within a short period of time as it is making our life easy.
Overview of Our Business
We are group of five members who worked for this project to develop an online tour package business in Bangladesh .Our website name is “www.explorebd.com”. Before introducing this business we try to find out the opportunities and viability of this business. At first, we found that in our country most of the people find difficulties to plan and manage the tour. Again people face challenges in managing bus ticket, hotel reservation, safety, before going to a tour. So, observing those difficulties and problem of the people we try to come up with a solution of providing tour packages in online. Those tour packages are designed in such a way so that the travelers do need to think or worry about their tour. Because; we are proving transportation, accommodation, guide and other attractive facilities in our tour packages.
As we are going to start a business named Explore Bangladesh, first ever online based travel agency, we need to develop an effective business model and revenue models. In below we are going to talk about business and revenue models which will help us to improve our e-commerce business and get advantage in this internet based competitive world.
Business Model
A business model helps to gain competitive advantage and it helps a business to do all operational works in a proper way. Without having a proper business model it will be almost impossible for Page 9 of 66
Explore Bangladesh any organization to complete any business related task. For our online based travel agency we have come up with a business model which will help us to complete our tasks in an effective way (Chaffey, 2009). The things we follow in our business model are described in below
Value Proposition: In our website we will offer tour packages at a reasonable price range within Bangladesh. There will be different tour packages according to the consumer’s choice, convenience and we will also offer cost reduction based on their demand. We will also focus on customizing our offer based on the deal with the consumers. In customization we will also focus on how to improve our website and increase our sales. Thus, we have to focus on convenience and choice and cost reduction part to make it more successful.
Market or audience: We will follow business to consumer or B2C in our business. Here, we will directly deal with our consumers without any intermediaries.
Competitive environment: In this business sector, we have to face both direct and indirect competitors. Our direct competitors will be other travel agencies. Moreover, indirect competitors will be different hotels and resorts as they also offer different tour packages in their website.
Virtual Communities: By using social networks we will create B2C communities to let people know about our tour packages so that it boosts our business.
Operational Model
To operate a business successfully, it is very important to create an effective operational model. As we are staring our business in tourism sector, it is an essential part of our organization. We built the operational model by dividing the whole organization into different segmentation so that each department can do their own operation effectively. There will be six departments in our company which are
Web Maintenance Department
Sales Department Page 10 of 66
Explore Bangladesh
Accounts Department
Customer Service Department
Agents
Partners
Web Maintenance Department
Customer Service Department
Operational model Sales Department
Accounts Department
Of Explore Bangladesh
Partners
Agents
Figure 1: Operational Model of Explore Bangladesh
Web Maintenance Department: This department plays one of the most crucial roles of an online business. As our business is online based, it is mandatory for us to have an expert web maintenance department. The main job of this department is to maintain our website at a daily basis. Moreover, they will update any information related to our packages if any changes occur. They will also make a record of our customer’s database and provide it to other department if needed.
Sales Department: There will be a sales department in our business. They will maintain all works related to sales like order taking, order confirmation, checking available tour package stocks etc. Page 11 of 66
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Accounts Department: The main task of this department is to do all transactional activity which happens after the sales. They will collect the money from our customers using three different ways. Those are- Cash on delivery, bKash, Check payment
Customer Service Department: This department will handle all types of customer related issues. For instance, contact with the customers via phone and email, solving customer’s problems regarding order process and other issues. Moreover, they will take complains from the customers and will provide them appropriate solutions of those problems.
Agents: Though we are online based travel agency, we need to have some people who will work to complete all the outdoor activities. In our business, we will have some agents who will help the customers physically. They will pick them up from the airport or bus station and bring them to the hotel and also take them in different places to visit as a tourist guide.
Partners: In our business, partners are those whom will help us to facilitate our business program in a proper way. Our main partners are different hotels from different location, transportation providers. We make deal with our partners in such a way so that both parties get benefitted.
Revenue Model
In this part, we will talk about how we can use revenue model for generating income. However, we need to talk about the revenue model first. Revenue model is mainly those processes which will describe different techniques for generation of income. Now they are described in below.
Direct Product Sales of Product or Services: We can sale our tour packages directly via our website and thus we can generate income by this way.
Advertising: In our website other companies or organizations can give advertisement for their promotion and from that we can earn money. It can also be considered as an income source. Page 12 of 66
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CPM Display Advertising on Site: CPM stands for cost per thousand. In this process we will charge fees from the advertising companies according to the number of times their advertisement are shown in our site (Chaffey, 2009).
CPC Advertising on Site: CPC stands for cost per click. We will not charge any fee for the number of time their advertisements are displayed in our site. Here, we will generate our income depending on the clicks customers make in the advertisement of different advertising companies.
Commission Based Sales: One major source of earning revenue in our business is commission based sales. We get this commission mainly from our partners depending on the deals. Also, we get commission from the advertising company based on their sales.
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Explore Bangladesh
Direct Product
CPM Display
Sales of Product or
Advertising on Site
Services
Revenue Model Of Explore Bangladesh
CPC Advertising
Commission Based
on Site
Sales
Figure 2: Revenue Model of Explore Bangladesh
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Website Development
Content Management System and Plugin Integration
Basically, a Content Management System (CMS) is an open source software that makes building and maintaining websites faster and easier. The way Content management systems works is it actually stores the actual contents like pages, post and media files in a database and the system later can automatically pull the content out and show it on the appropriate pages based on rules users set up in advance. But a CMS does not do everything for website; designing, creating contents, maintaining are the job of the owner of the website. Owner can do it all by himself or herself or they can assign someone else to do those for them (Quinn & Gardner, 2010). There are thousands of Content Management Software and among them, hundreds are providing us the facility for free. A study done back in 2013 showed that WordPress was on the top of the list in 2013 because it was used by 50.07% of all websites that used a CMS to develop and maintain the website; also, there was Drupal that hold the second position by having 17.07% of the industry and 3rd position was taken by Joomla by helping 6.44% websites of the industry. Along with these CMS, there were vBullitem and ExpressionEngine was there in Top 5 CMS of 2013 (Quinn M. , 2013). The list of the Top 10 CMS of 2013 is given in the appendix section of this paper.
Figure 3: Top 3 Content Management System
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Plugin Integration
In terms of computing, Plug-in is a module or a software that can be added to a system to give extra features or functions (Appendix 3). The best part of using WordPress is using plugin to get a lot of works done with just a few simple clicks and those plugins speed up our works and helps us to do things a lot faster and gives us chances to change almost everything within the website. To get those benefits of getting extra features or functions and get our works done with a few clicks, we also used few plug-ins. Now, we’re going to show how we have added those plug-in in our Content Management Software (CMS) in such a way so that any amateur can do it too by simply following the process we’ve given here. At first, we have login to our CMS using ‘/wp-admin’ extension after the name of the website and the screen given below appears.
Figure 4: WordPress Login Page
From this page, we have to log-in using own login ID and Password and ‘Dashboard’ page appears after successfully logging-in to the back-end of the website. Here’s where we build our website.
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Figure 5: WordPress Dashboard
From the left panel of the dashboard page, we have place the mouse pointer on the Plugin button and a new menu appears. From the new menu, we have to click on ‘Add New’ to install plugins. From the newly loaded page, we have to search for plugin that we need by writing the name of the plugin in the search box and press ‘Enter’. If the desired plugin is found, we have click now on ‘Install Now’ right beside the plugin’s name.
Figure 6: WordPress Add Plugin Page
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Explore Bangladesh The ‘Install Plugin’ button redirect us to a new page where it shows that the plugin in installed and if we want to activate it or not. So, we have click on the ‘Activate Plugin’ button and we are finally done with adding new plugin to our website. This is how we have installed plugins we needed to build our website and got our works done using those plugin.
Used Plugins
Now we are going discuss some of the plug-ins we have used to build our website and get a lot of our works done with just a few simple clicks.
bKash for WooCommerce: For any kind of e-commerce website, payment methods are important. In third world countries like Bangladesh, PayPal doesn’t support for payment and so do some other like Payza. In Bangladesh, the most used payment method for any kind of transection is bKash. This is why a plugin developer name Tareq Hasan developed a plugin for WooCommerce that allow customers to pay using bKash. We have used this plugin in the Checkout page where customers finally pay for the product and proceed to checkout.
LiveSupporti: Customer service is always important no matter what type of business it is. For online businesses, we have to give service though online, over phone or e-mail. All of these is not enough for customers. This is why we need a plugin that will allow our CRMs to give real-time service using chat-box. LiveSupporti gives us this facility to serve our customers directly using Live Chat facility. All we need to use this is just an account in the LiveSupporti website and from there we can decide what color, what type of box and stuffs we want for our website. This plugin appears in every page of our website.
Page Builder by SiteOrigin: This plugin has used in different pages of our website. Page Builder by SiteOrigin plugin adds a lot of features and functions to work with. Pages like About Us, Places to Visit are edited using this plugin that helped us to beautifully decorate our page without writing a single line of code.
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Title Remover & Spacer: These two are two small plugins where Title Remover enables us to remove from any particular page we want, and Spacer enables us to add space or gap of certain amount of pixels in any page wherever we need it.
WP Meta SEO: Optimizing a website for search engines is the most important for getting organic views and making our website available in the front page of the search results of Google, Yahoo, Bing search is important. WP Meta SEO plugin enables us of writing meta title and description for different pages, products of our website. While making a page, it is down there to immediately add meta title and description. Or else, we can directly go to WP Meta SEO > Content from the dashboard to write all of the meta title and description for all of the pages in one single page.
WooCommerce Plugin: WooCommerce is basically a free and powerful WordPress Ecommerce plugin with a huge catalog of commercial themes and extensions that have all the tools that might need to get the shop running. With the help of WooCommerce plugin, one can sell both physical and digital goods in all shapes and sizes, offer product variations, multiple configurations, and instant download to shoppers, and even sell affiliate goods from online marketplaces. Again, with premium extensions, one can offer bookings, memberships,
and
recurring
subscriptions
through
WooCommerce
plugin
(http://www.woothemes.com/plugins, n.d.). For, developing a transactional website in WordPress WooCommerce plugin is one of the efficient and productive plugin among all the plugin in WordPress .This plugin is very convenient and easy to maintain. So, for our online travel business Explore Bangladesh we installed this plugin in WordPress. Because we are selling different tour packages through our website and by installing this plugin it is more convenient for us to offer tour packages to our customers. This plugin helps our website to build a transactional E-commerce site for our business.
WooCommerce Social Media Share Buttons plugin: The WooCommerce Social Media Share Buttons plugin allows visitors to easily share their products on popular social media platforms. With the addition of a short code a customer can use it to add social media share buttons in posts, pages, products, events, widget etc. The Social media share buttons provide Facebook, Twitter, Google plus, LinkedIn and Email link on website to share the
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Explore Bangladesh products. So, for our travel business we also install this plugin so that customer can share their tour packages to social media site.
Figure 7: Social Media Share Buttons Plugin
The Constant Contact Signup Form Plugin and Contact Form 7 Plugin: Constant Contact Signup and Contact form 07 is the plugin that are intstalled in WordPress to create E-mail form for the customers.Our business Explore Bangladesh online travel agency uses this plugin in our contact us page to create Email form for the customers.
Neat Skype Status plugin: Neat Skype Status plugin is istalled in WordPress to provide a options for the customers for Skype Call .So,for our business we also install this plugin because nowadys most of the customers expect Skype Call options in contact page to create a efficient communication with the company.
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Explore Bangladesh
Content Management Sajek Valley Tour Packages Name: Inzamam Azad
ID: 12304020
Link: http://www.f15g4.msc452.com/?product=package-03 Facebook Page link: https://www.facebook.com/ExploreBdesh/posts/972767132781145 Product SKU Code: EBD-SVT101
Meta Title: The title tag of a webpage is one of the most important tags which should provide an accurate and concise description of pages content (Fishkin, 2012). It should be placed within the tag of the HTML document which tells the users and search engines about the topic of a particular page (Google Search Engine Optimization Starter Guide, 2010).So the Meta title of a page should have a title of what is the product about. Thus, it is necessary for a website to let know the search engine within a little words about their business and products in title tag so that it can show the website to the people when they are searching for its, it is very important for each and every page of website to maintain a proper meta title and description so that it is in first sight when any people are searching in Google and other SEO. For our business we also conduct a research on Google form on what people typically search in about online travel agency of Bangladesh. As our business is online tour package and my product is about a tour package in Sajek Valley so Meta title of this product should have product name and also business name. So, when people search about Sajek Valley tour package than they will find it at first sight on search engine.
Meta title of Sajek Valley Tour Package:
Table 1: Meta Title - Sajek Valley Tour:
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Meta Description: Meta description is the summary of a page’s content which tells Google and other users about the webpage in a brief (Fishkin, 2012).The keywords or phrases used in the tag are not used for ranking of the site but it is used as a primary source for the snippet of the webpage. Google bolds the important keywords in the description of the page with black color font in the search result which helps a user to know easily whether the desired searched things is present in that webpage or not. Without proper Meta description people will not find any interest to click on the website to have a look. Because there are many people go to the website by seeing the Meta description of that website. So it is important to maintain an efficient Meta description for each webpage. As my product is Sajek Valley tour Package so in Meta description there should be a little details about Sajek Valley like its location and about its natural beauty. Again in Meta description there should be a short description about our business name, price and facilities. So that when people search about Sajek tour package than they will find a little description about the Sajek location and also know about our business and facilities which can help us to expand our business. Meta description of Sajek Valley Tour: Table 2: Meta Description - Sajek Valley Tour
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Figure 8: Meta Title and Description - Sajek Valley Tour
Body Text of Product: As our product is Sajek Valley tour Package so we develop our body text of product related to product. There are reasons behind choosing this place for tour package. The main reason behind choosing this place is that it is one of the famous tourist places in Bangladesh in recent times. Again, this place is surrounded by cloud and high hill which enhance its natural beauty to the travelers. Moreover, there are different resort, cave and temple on Sajek Valley which is located on Khagrasori. So, this place is one of the perfect places to offer tour packages for the travelers. Because in our country people face a lot of difficulties to manage a tour program in any tourist place. The difficulties people face are hustle to manage bus ticket, accommodation and so on. The main difficulties travelers face in our country is finding the proper sight of any tourist spot like in Sajek there are different tourist spot like Alutitala Cave, Pankhaya Buddist temple etc. which is difficult to find without proper guidance of tourist guide. Again, there is also an issue of safety and security among people before traveling in each and every tourist spot. So, before planning our package we try to find out those difficulties and their solution. Thus, we designed our tour package to remove hustle and ensure a safe and planned tour to the travelers in Sajek Valley, Khagrasori. Sajek Valley tour packages is basically targeting to a group of five to seven nature loving people who really want to explore natural beauty of Bangladesh. This package is more appropriate for students and other people who want to enjoy their tour without any hustle but in affordable price. This tour is preferable for a particular friend circle those who wants go without facing any kind of difficulties.
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Explore Bangladesh In this package we will provide transportation, accommodation, tourist guide and other facilities at only 8650 taka per person and this is a special tour package for a group of people. We will provide different kind of facilities to the travelers in this tour package like all sight visit with reserve vehicle, all food during the tour by hotel management, A/C Hotel Accommodation at Giri Thebar at Rangamati and Non A/C hotel accommodation at Runmoy Resort at Sajek. There is also an overall plan of tour on the package like at first day the travelers move to Dhaka to Khagrachori. Second day, the travelers will travel Alu tila cave, Pankhaya Buddhist temple and stay at night Giri Theber. At day three travelers will enjoy Sajek. Lastly fourth day they will return to Dhaka. This is the overall plan of the whole package provided by our company Explore Bangladesh. Our company not only confined selling this tour package in website we also offer this tour package in Facebook page of Explore Bangladesh. Because now a day’s social media like Facebook is a great tool to promote and offer products and services. As we all know lots of people show and follow post on Facebook rather than visiting the website. So, it can be a great advantage for us to offer this package to our customer through our Facebook page.
.
Figure 9: Facebook Integration of Sajek Valley Tour Package
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SKU Code: SKU stands for Stock Keeping Unit which is an individual item, such as a product or a service that is offered for sale. The item is represented by a unique code specific to the company that sells the item. The SKU is unique to each product and variations within a product range. The main benefit of using a SKU code is that businesses can take much more accurate inventories (Gandy, 2013) So, the serial number of SKU helps a manufacturer of a product to add their intended products in future. A SKU usually includes the following details such as the manufacturer, product description, material, size, color, packaging, some even include details about the warranty (Gandy, 2013) . So,the SKU code of our Sajek Valley tour package is EBD-SVT101.The details Product SKU code of Sajek Valley tour packages is given below:
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EBD
EBD stands for our business name Explore Bangladesh
SVT
SVT stands for Sajek Valley Tour package
There
are
certain
reasons
behind
choosing Product Code 101.Because all the tour package of Chittagong region in
101
our business is starting with 100 codes and Sajek is in Khagrachori which is under Chittagong region so, it is the first and number 01 tour packages under Chittagong region that we are offering currently. Thus the product SKU code for Sajek is 101. Figure 10: SKU Elaboration - Sajek Valley Tour
The total stock of this package is 30.So,there are thirty available package for sale to the customers.Only thirty lucky peron will able to grap this attractive tour package.
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Explore Bangladesh Page: Contact Us Page Link: http://www.f15g4.msc452.com/?page_id=52 Contact us page is one of the most important page of any website.Because most of the consumers go through that webpage to contact with consumer care and authority.In addition, most of the customers provide their valuable feedback, suggestions and openion through the help of contact us page.In contact us page of a business there are a certain number of customer care,options of email,skype call, live chat and other important information so that customers can easily communicate with the authority of a business.Moreover,contact us page of a website can create a bridge between the customers and the company. There are certain criteria to build the contact us page efficient and effective.At first,we need to make sure all email addresses are links.Because it is a very simple thing to make an email address into a clickable link that will launch email program. of a business . If you are worried about people harvesting your email address, then don’t list it at all, and it is better to use forms. If anyone only include email links,than they are forcing someone to launch an email program to contact electronically. If someone is using a public computer, or prefers to access their email using a webbased program, they are stuck.So,using a form allows an email to come without relying on the viewer’s email client (http://www.visiblelogic.com/blog, n.d.) Again it is better to include interactive maps in contact page . If any business have a retail operation or other business that has in person traffic make sure that include a map from Google or other source that people can immediately customize to get directions from where they are to your location (http://www.visiblelogic.com/blog, n.d.). So, for our online tour package business Explore Bangladesh we try to develop our contact us page in such a way so that it is very easy for the clients to contact with us.In our contact us page we include cell number of our customer service,provide a form to mail us, Skype phone call option and live chat option. At first,contact number is very important for clients to contact with us.Again, most of the customer prefer to communicate via social networking site like Skype,Live chat etc.So,considering the
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Explore Bangladesh convenience and expectation of customer we provide the options of Skype phone call and Live chat options. .
Figure 11: Skype Call Option
Figure 12: Contact Us Information
Figure 13: Live Chat Option
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Figure 14: E-mail Form
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Explore Bangladesh Installed Plugin:
Constant Contact Signup and Contact form 07 is the plugin that we use in our contact us page to create Email form for the customers The Constant Contact Signup Form Plugin is downloaded from ContactUs.com. For providing live chat facilities to the customer we use LiveSupporti plugin.This plugin allows to add live support chat on a WordPress website. Again,we use Neat Skype Status
plugin to provide Skype phone call facilities to the
customers.This plugin helps to add multiple skype buttons and accounts in widget that can be used to present the team members.In addition,it can design a website in better way and helps to customize skype button widget style.The main benefit of using this plugin is that the company will never miss a contact as there are many buttons in one. Moreovdr, Skype Button also changes automatically to display status for skype contact who is found online. This is useful if there are multiple people that visitors can contact. (https://wordpress.org/plugins, n.d.). Title and Meta Description:
Figure 15: Meta Title - Contact Us
Figure 16: Meta Description - Contact Us
Lastly, in contact us page we also uploaded a video about how to place order from our website so that it is easy and convenient for the consumer to place a order from our website.
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Explore Bangladesh Winter Trip to Sundarban
Package Name: Winter Trip to Sundarban Product SKU: EBD-WTS201 Designed and Developed by MD. Amirul Islam (12304003) Package Duration: 4 Nights 3 Days Package Link: http://bit.ly/1I1QpSg Facebook Promotion Link: http://on.fb.me/1MZkI8n
Body Text of Product There are different places to visit/travel in Bangladesh and among those, the only place people are less excited or does not wish to visit is Sundarban. The reason behind it is, this place is not that attractive for those who travel to please their eyes. But this package is specially designed for the adventurous travelers of Bangladesh who do not like stay at one place pass days just by seeing the natural beauty. So, for adventurous travelers, we have designed the package in such a way that each and every day we have something to do starting from hiking in the forest area to see wildlife with their own eyes to night-out and enjoying Bar.B.Q dinner on tourist boat and so on, so that adventurous travelers do not get bored at all while traveling with Explore Bangladesh. This package is designed for 4 Days and 3 Nights just to make sure our travelers can visit the places we think is important to show them that will please them and their eyes. On the day of arrival (Day 2), our travelers will be taken to our tourist boats and start immediately the cruising towards the Sundarban. As this package is for the adventurous travelers, so we are taking them for hiking in the forest at late afternoon and give them a chance to see the wildlife and the forest as well. This is not all, we will accommodate on the tourist boat for the night the same day on Kotka river. Plan for the Day 3 starts with roaming on the country boat through small creeks and canals so that they can look at the natural beauty of Sundarban and watch the animal life in their own territory from the closest possible place. After the breakfast, the cruising will head towards the wildlife sanctuary and walk near forest office. Same the second night, the third night as well will Page 31 of 66
Explore Bangladesh end with Bar.B.Q dinner on the tourist boat and night out on Kochikhali river. On the Day 4, our tourist boat will leave in search of Royal Bengal Tiger and other animals through canals and creeks. At noon, the boat will leave KochiKhali for Mongla. There will an AC Bus booked for our travelers to take them back to their destination. This is how the whole package ends. We are promoting our package through our Facebook fan page which is given below. We have shared our package link on that post so that interested travelers can directly go to the package page and go through the offers we have made for them and evaluate and purchase if they want.
Figure 17: Facebook Promotion - Sundarban Tour
Meta Title Adventurous travelers always likes hiking hill tracts, traveling through forest, enjoy wildlife, travel on boats, night-out and so on. So, keeping the interest in our head, we have designed this ‘Winter Tour to Sundarban’ package where we have tried to give the what they want most from us. Keeping these in mind, we have developed the Meta Title that is given below:
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Explore Bangladesh Table: Meta Title for Winter Tour to Sundarban: Table 3: Meta Title - Sundarban Tour
Meta Description Based on adventurous travelers demands we have designed a package where there is no wastage of time and every day they have something to do, some places to visit and even enjoy the night time with BBQ dinner and pass the night on river over tourist boat. While developing a meta description for this package, we looked more upon the keywords we got from Google AdWords and a small research we have done on what people write to search for travel packages and travel agency online using Google Form which is Appendix 1 and the result is also given in Appendix 2 of this paper. We have tried to insert the word we have got most in the survey and the words we have got in Google AdWords. The meta description is given below: Meta Description for Winter Tour to Sundarban: Table 4: Meta Description - Sundarban Tour
The screenshot of Meta Title and Meta Description is given below:
Figure 18: Meta Title and Description - Sundarban Tour
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Explore Bangladesh Product SKU (Stock Keeping Unit)
We have decided to set email notification where the subject of the email notification will be the SKU code of the product that is ordered by our customers. The reason why we decided to do that is so our customer relationship managers can get to know what is the product ordered by our customers without even opening the email. This will allow our CRMs to prepare things that are needed to process an order for an specific place. For example, the SKU Code for this Winter Tour to Sundarban package is EBD-WTS201 which will appear on the subject of the e-mail received by our CRMs. So, after the seeing just the SKU, our CRMs can make call to Khulna just to make sure the necessary sits are available or not, transportations are available or not and stuffs. The code we have chosen for this package is EBD-WTS201 and why we have chosen this is described below.
EBD: here EBD in the SKU Code stands for the name of our company Explore Bangladesh (BD).
WTS: in the SKU Code, WTS is the shortened version of Winter Tour to Sundarban which is our package name.
201: we have chosen different numbers for different locations. So, we decided to go with 200 series for places inside Khulna region and 201 is because the first place people want to visit in Khulna is Sundarban.
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Explore Bangladesh Page: My Account (Shop, Cart, Checkout)
Explore Bangladesh is an e-Commerce website and this is why My Account page is so important for our website. The reason why this page is important because this page stores the personal information of our beloved customers that later we use to deliver product or communicate with them. To add My Account page, a plugin named WooCommerce is needed and once the plugin WooCommerce is installed, this My Account page automatically adds in along with some other pages like and Shop, Cart, Checkout and some default payment gateway services built-in Checkout page. For Adding these pages mentioned above, the plugin we installed is WooCommerce, world’s most used plugin to power e-commerce websites that powers as many as 30% of world’s all online stores (WooCommerce - A Free eCommerce Toolkit for WordPress, n.d.).
Figure 19: WooCommerce Plugin
To install this plugin, after logging in to the back-end of the website, placed mouse pointer on Plugin menu in the left panel and clicked on Add New from the drop down menu and searched for the WooCommerce plugin; finally installed and activated the website. Though all of the pages (Shop, Cart, Checkout) were not as it is right now in the website. All of the pages were showing Page 35 of 66
Explore Bangladesh individually in the navigation bar and some of the pages were not even showing. So, we had to create a menu and then change the order of the pages as we like to see them in the Navigation bar of the website from Appearance section of back-end’s left panel.
Figure 20: My Account Drop-down
Shop and Cart pages are automated and that’s why it was not big of a deal to change how it should look; all we did was change the page’s Templet to Full Width so that no sidebars show in the pages. The most important thing we had to do was in the checkout page where our customers will pay. So, in Bangladesh, it’s not possible to place order using PayPal and using VISA, Master, Nexus Cards is not easier for all, so we tried the most used payment method now-a-days, bKash. So, for adding bKash as payment method, we had to install another plugin which is WooCommerce bKash.
Figure 21:bKash for WooCommerce
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Explore Bangladesh Once the installation and activation process is done, bKash button for payment automatically added in the payment method section of the checkout page. This is how the My Account section/pages are done. Here goes the meta title and meta description for My Account page
Figure 22: My Account - Meta Title & Description
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Explore Bangladesh Honeymoon Package Name: Istiyak Hossain
Student ID: 12304025
Product Link: http://www.f15g4.msc452.com/?product=honeymoon-package# Facebook Page Link: https://www.facebook.com/ExploreBdesh/posts/972767132781145 Product SKU Code: EBD-HP103
Meta Title: Honeymoon is always a special event for every newly married couple. We designed our package in such a way so that honeymoon becomes a memorable event of their life. So, in our Meta title we try to focus on that special event of a person’s life and we will try to fulfill their dream of honeymoon through Honeymoon Package. Meta title of Honeymoon Package: Table 5: Meta Title - HoneyMoon Package
Meta Description: Meta description of our Honeymoon Package includes explanation of meta title. In meta title of this package we try to focus on special event of a person life which can be honeymoon through our Honeymoon Package. So, in meta description we try to focus some keywords like duration, price, moments, place etc. So, when people search about honeymoon package than our Honeymoon package will appear earlier in search engine.
Meta description of Honeymoon Package: Page 38 of 66
Explore Bangladesh
Figure 23: Meta Title & Description – HP
Body: We have designed our package in a way so that every newly married couple can enjoy their best moment of their life. We will try to ensure that our customers can spend a wonderful time and feel special towards them. In this package, we include Dhaka-Cox’s Bazar-Dhaka “Novo Air” air ticket to the couple for their hustle free journey. We choose Novo Air because it is one of the best and comfortable air bus for domestic travels. It will take approximately 45-50 minutes to reach Cox’s Bazar. We will pick our guest from the airport by our own transport to Mermaid Beach Resort which is located Himchori. They will be welcomed in the beach resort with the local fresh coconut water and some snacks. We will provide a luxurious villa to the couple for their accommodation. This villa will be named after the bride’s name so that it makes feel special within themselves. There will be Wi-Fi connection in the whole villa. In front of the villa there will be a rocking cradle and a small garden for the natural feelings. In this resort, our guest can enjoy their beautiful time as the resort authority gives utmost priority to the privacy. For their any kind of service, they have to just press the bell and designated people will be there. They can enjoy buffet breakfast in the mermaid restaurant as a part of this tour package. We will also provide a candle light dinner and a honeymoon cake to make their moments more special. There will be fireworks at night in the beach to enhance the beauty of the night. Besides, we will also offer special discount for BBQ. In this resort, there are private beach amenities for the guest
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Explore Bangladesh where they can spend a wonderful time. In the beach, they can also enjoy “Kayak ride”. If our guests want to capture their moments, there will be personal photographers on behalf of Mermaid beach resort authority. This overall tour package is for 3 nights and 4 days and the price of this package is 50,000 Tk. But we are offering this package at only 45, 989tk by giving discount. Basically, we are targeting this package for the higher class people as it is little bit expensive among all of our packages. Honeymoon is such an event for which people wants to spend high amount of money to make it memorable in their life. So, upper middle and middle class people can also avail this offer. We are offering this package in our website .Also we have a Facebook page for our business “Explore Bangladesh” so we are using this tool to promote and offer our packages. Because, in recent times Facebook and other social media is a great tool to promote any kind of product. In our country the posts of Facebook page get more response and feedback rather than website. In addition, now a day’s most of the people follow Facebook page more than website in their daily life.
Figure 24: Facebook Promotion - HP
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Explore Bangladesh Product SKU Code: The product SKU code of our Honeymoon package is EBD-HP103.The details Product SKU code of Honeymoon packages is given below:
EBD
EBD stands for business name Explore Bangladesh
HP
HP is a short form of Honeymoon Package
103
Product code 100 represent all packages of Chittagong region In terms of distance Cox’s Bazar places after Khagrasori (101) and Bandarban (102). So, Location of Honeymoon package is at Mermaid Beach Resort which is in Cox’s Bazar. So, according to distance from Chittagong this product code SKU 103.
Table 6: SKU Elaboration:
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Explore Bangladesh Page: Places to Visit Page Link: http://www.f15g4.msc452.com/?page_id=46e As we are online travel agency, so we need to maintain a depth relationship between attractive tourist spot of our country. Because whenever people visit our website, they will definitely want to know about the beautiful tourist places. So, in this page we try to give a precise idea about those places at a glance. Here, we cover five most attractive places of our country. Those places are1) Sylhet, 2) Chittagong, 3) Bandarban, 4) Cox’s Bazar, 5) Sundarban People can choose their tour packages by seeing those place overview in our website. We provided a short description of each places and adjusted a link to know more about those places. Besides, we also provided the link of purchasing the products in all the pages of “Places to visit page” so that people can easily find out and choose their desire tour packages conveniently.
Figure 25: SiteOrigin Features
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Explore Bangladesh Installed Plugin: We installed SiteOrigin Widgets Bundle plugin in this page to develop the content.We basically use SiteOrigin features from this widget.SiteOrigin features actually displays a block of features with icons. The SiteOrigin Features widget gives an easy way to add features of product, company or services offers to Page Builder pages or other widgetized areas (https://siteorigin.com/widgets-bundle, n.d.).
Figure 26: Places to Visit Page
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Explore Bangladesh Meta Title and Description:
Figure 27: Meta Title - Places to Visit
Figure 28: Meta Description - Places to Visit
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Explore Bangladesh Adventurous Bandarban Tour Package
Name: S.M. Rakib Rayhan
ID: 12304071
Link: http://www.f15g4.msc452.com/?product=package-02 Facebook Page Link: https://goo.gl/GpnolL Product SKU Code: EBD-ABT102 Meta Title: Meta title is an important part of a website as it helps to find your site in Google and other search engines. So, it is a must work for all to develop a good Meta Title which will be helpful to rank your site in the top list of any search results. Moreover, using mostly searched key words related to a product in a Meta Title is essential because it helps to rank your site higher. Now, as we have to build a Meta Title for our product we have conducted a survey to find out the mostly searched key words. We also tried to use those key words in our Meta Title in an effective way. We are an online travel agency and we have to build different Meta Title for our product and pages so that people find us in the top list of any search engine. Here, we will talk about how we developed the Meta Title of one of our product named “Adventurous Bandarban Tour Package”. In order to develop the Meta Title of this product we took help from our survey and developed it accordingly. So, seeing our Meta Title people will get idea about our product and package as well. As, it is important to write about the name of our package in our Meta Title and also give people idea about our package we have mixed both of them in a most effective way in our Meta Title. For this product “Adventurous Bandarban Tour Package” our Meta Title is-
Figure 29:Meta Title of Adventurous Bandarban Tour Package
So, our Meta Title is “Adventurous Bandarban Tour package for group at a cheap price”. From this Meta Title people will get idea about our package and we tried to use mostly searched words in it, like tour, cheap, package etc.
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Explore Bangladesh Meta Description: Meta Description is also an important part as some people sees it to have an idea about the page and also this part helps to rank any page higher as the searched key words are shown at a bold letter in the Meta description in any search engine. So, for developing the Meta Description of our product we included some key words in it which we have found from our survey and we also tried to give an idea about our package and mentioned the name of our online travel agency in it. We have done it so that people can have a proper idea from our Meta description. For this product “Adventurous Bandarban Tour Package” our Meta Description is-
Figure 30:Meta Description of Adventurous Bandarban Tour Package
So, our Meta description is “Bandarban is a perfect place for thrill and adventure. So, Explore Bangladesh will provide opportunity for groups to tour at a cheap price in Bandarban”. From here people can get idea that we are providing a thrilling and pleasant package at a very cheap price.
Figure 31:Meta Title and Meta Description of Adventurous Bandarban Tour Package
Body Text of Product: In order to develop the body text of our product we tried to make the most likeable package for all group of people. As, in this body part we will only talk about how we developed the “Adventurous Page 46 of 66
Explore Bangladesh Bandarban Tour Package” and other related information. First of all, we make this online package in order to give people a hustle free tour experience without thinking about any hotel and ticket booking problems. As, Bandarban is a most beautiful tourist area people always want to go there however, some people do not know where to go and what to do. So, in our product description of “Adventurous Bandarban Tour Package” we provided the short and full description of our package. In the full product description we have talked about the facilities we will provide and where our customers can visit. Our package is mainly for 5-7 people of a group. This package is mostly preferable for the students as it is really at a cheap price. We will provide bus ticket and they will have to travel via NON AC Bus (Shyamoli) and the journey will start from Kolabagan, Dhaka at 10:00 pm. After reaching to Bandarban our guest will check in the hotel and rest for a few moments and then they will start their tour. One of our tour guides will be always with them and in the first day they will see Nilachol, Meghla and Golden Temple. Second day they will visit Nilgiri, Chimbuk Hill and Shoilo Propat. We will provide them breakfast, lunch and dinner facilities as well. We will also provide transportation facilities in Bandarban. So, it will be a very much affordable and hustle free tour package for all tour loving people, mostly for those who love to tour in a group. Our package will cost TK 6,899 for one person and we will only provide this package for 5-7 people who like to buy this package in a group. Moreover, we will not only do our business via our website we will also use Facebook as a medium to get more people. We have a Facebook page named Explore Bangladesh where we also published details about this package and it will work as an advantage which will provide extra benefit to our business. In our Facebook page below this package there is a link which is provided so that people can see our website and can have more detailed idea about our package. It will also help us let our page get known to more people as Facebook is a very famous social media for online communication.
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Explore Bangladesh
Figure 32: Facebook Promotion of Adventurous Bandarban Tour Package
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Explore Bangladesh SKU Code: The product SKU code of “Adventurous Bandarban Tour Package” is EBD-ABT102. The product SKU code of this product is given with description in below.
EBD
EBD means Explore Bangladesh
ABT
Adventurous Bandarban Tour
102
All
packages
of
Chittagong
region start with product code 100 and this is the second package. As
the
distance
between
Chittagong and Bandarban is close we decided to select product code 102. Table 7:SKU Elaboration
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Explore Bangladesh Page: About Us Page Link: http://www.f15g4.msc452.com/?page_id=54 About us Page is one of the vital pages for any business or organization.Because in about us page most of the organization describe about themselves to the customer.So, consumers can know and learn a lot of things about the organization by visiting about us page of any organization.In this page basically a company describe about their history,origin,operations,mission,vission,goal and overall objectives. So, we also have a particular about us page for our online tour package business.In this page we try to give information about our misssion,vission,goals and objectives to the customers.It is a a great way to tell customer about ourselves. Basically, in about us page most of the company try to explain all the things like history,origin,goal,mission etc in one paragraph which is realy complex for the viewers to understand.Because people often get lost by reading all the information in one paragraph.So, to mitigate this problem we divided our about us page in three different segment.They are about our business core value, mission and vision. In first segment of about us page we try to focus on our core service ad core value of business to the customer so that they n get a little bit idea about our business.
Figure 33: Core value of Explore Bangladesh
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Explore Bangladesh In second segment of about us page we try to give emphasis on our mission, goals and objective. In this part we try to tell the customer about our services that we are currently offering and providing to the customer
Figure 34:Mission of Explore Bangladesh
Lastly we try to focus on our long term vision of business to our intended customer through our about us page.
.
Figure 35:Vision of Explore Bangladesh
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Explore Bangladesh Installed Plugin: We actually use SiteOrigin Widgets and from that widgets we add SiteOrigin Features in this page to develop the content of the page.
Meta Title and Description:
Figure 36: Meta Title and Description of About Us page
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Explore Bangladesh Sylhet Tour Package Name: Rizwan Chowdhury
ID:12304051
Product Link: http://www.f15g4.msc452.com/?product=sylhet-tour Facebook Page Link: https://www.facebook.com/ExploreBdesh/posts/972767132781145 Product SKU Code: EBD-STP301
Meta Title: Sylhet is one of the most famous historical and heritage oriented place of our country. In this Meta title it is specially shown of the package which is create for touring in Sylhet. The title is more precise and content oriented that shows a transparent idea about first seen info about the package. Meta description: Meta description is the broad information contain about Meta title. It shows the description of Sylhet tour package and its operations. More specifically Meta description emphasizes about the places, price, transportation facilities, possible scheduling. The tour selection is an easy basis term towards the user functions.
Figure 37: Meta Title and Description of Sylhet Tour
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Explore Bangladesh Body: We have include very precise information about the Sylhet tour package. Firstly, this package is designed for 2 night and 3 days. It includes about 2 person at least for the package conformation. Moreover, the package includes Dhaka-Sylhet- Dhaka A/c bus ticket to provide high way transportation. Then one night accommodation in slandered room at Sylhet. It also includes the inter city transportation facilities to pay visit within the City places. The bus stoppages are also cover according to the taste. Also one day vehicle facilitation about the site seeing private car that will cover the location of Madhabkunda, tea stall, tea garden, Srimangal etc. we have also add some referral images toward our clients so that they can have a better outlook about the exciting places of Sylhet. Also Add cart option buttons are there, so that clients can easy add the package whenever they want. Finally it provides a review option where the potential clients can post their reviews. In addition the daily breakfast and 24 hours services of local office are set well in the packages. Product SKU Code: The SKU code of Sylhet tour is EBD-STP301, detail of code is described below:
EBD
EBD stands for business name Explore Bangladesh
STP
STP is a short form of Sylhet tour Package
301
Product code 300 describes all the packages included in Sylhet area.
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Explore Bangladesh Page: Home Page Page Link: http://www.f15g4.msc452.com/
The home is considered as the most informative part of the page. It tell the overall content of the page and its possible operations. We have designed our home page base on the core contents of our tourism based business. The templates are described into six major contents. These contents are described below: What we offer: This is what we offer segment, we have highlighted about the offering we are established for our travelers. It tells about numerous packages offered with the various places. It mostly ensure about facilities about the packages. Our Key features: These segment, highlights about the key objectives that designed for showing up the motto of Explore Bangladesh. The key features are strongly supportive to the package system. Journey Hustle free: Its ensure a very ease and less hustle oriented about journeys are initiated. It show the less hustle journey within an effective timing manners. Travel Chittagong: These place highlights about the places that will be covered within Chittagong tour. Travel Sylhet: It also says the cover areas of Sylhet within the touring process and facilities.. About Sundarban: These show the forest visit and the suitable packaging process that will provide more thrill and excitement to the adventurous people.
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Figure 38: Meta Title & Description of Home Page
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Explore Bangladesh
Limitation
Throughout the web development process we have come across with some various limitation of our e-business, explore Bangladesh. This limitations may result concerning for the further initiation of the e-business. The possible limitations are:
For financial budgeting for purchasing domain name that will have own word press web link.
For Working in word press we had to work with limited themes, plugin and widget. It is very complex to develop within few instrument.
Less adaptation in customer or users perception motives.
Security measures regarding copy, duplicity, and hacking.
Privacy issues like information and content stealing, customer information etc.
Market penetration regarding market concerns.
Efficient expansion of operation about business in geographic and demographic content.
Transportation indulges in third party distribution system.
Infected technological constraints about emerging Target market.
Dynamic competitiveness of other similar business.
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Future Plan
It is very important to think about what will happen in future in any business. Without having a proper future plan, growth of any business can be hampered. So, we have come up with a future plan in order to estimate the possible things which we may need to improve the expansion of our business. Here we will describe our business future planOverall Business Protection: As this sector is growing fast so we need a strong business protection for our own betterment. We have to keep in mind that other new coming companies can use our brand name or other important content and start their own. So, we need to be concerned about overall business protection and for that we will have to take some preventive steps likeCopyright, Trademark.
Copyright: According to copyright law 2000 (modified in 2005) we will apply to Bangladesh Copyright Office for copyrighting our brand name and logo in order to protect our business from any kind of fraudulent.
Trademark: Trademark is very important part for an organization to run a business. Without out is no one can run their business by their own name. According to Trademark Act 2009, we will apply for our trademark to Department of Patents, Designs, Trademark (DPDT)
Product or Service Expansion: Right now, we are providing very few products or service packages because we do not have that much logistics and financial support. So, in future we are planning to expand our business by creating more tour packages in different attractive locations. Promotional Activities: As we are new in the market, still now a small portion of people get to know about our service. To let people know about our business, we have to give more emphasis on promotional activities. For that, we can use TV media, Billboard, Print media as a tool to promote our business. Security: Security plays a vital role for the protection of any kind of business. As we have online based business, we must think about all kind of security issue regarding our business. We will
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Explore Bangladesh focus more on this part because customer information is always very sensitive issue and do not want to compromise with this matter.
Budget We have come up with a future budget for our company so that we can assume our expenses and make plan accordingly. Budget for the First 1 year Description
Serial
Quantity Rate
Total
1
Domain (1 year)
1
1,500
1,500
2
Hosting (1 year)
1
1,800
1,800
3
Computer (Dell)
5
35,000
1,75,000
4
Broadband Internet (6Mbps,
1
2,000
24,000
KS Network, per month) 5
Office Rent (per month)
1
20,000
2,40,000
6
Employee Salary
5
12,000
7,20,000
(average) 7
Office Equipment and
1
2,00,000
2,00,000
4
1,600
19,200
1
2,000
24,000
20,000
2,40,000
Decoration 8
Mobile bill (4 piece), per month
9
Office Maintenance (per month)
10
Promotion (per month)
11
Contingency Plan
20,000
(BackBlaze) Total
16,65,500/-
Table 8: Detailed Budget of Explore Bangladesh
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Budget Description First of all, we need to pay yearly 1,500tk for Domain name and 1,800tk for Hosting. Then, we will buy computers for our office which will cost us total 1, 75,000tk; also we need Broadband internet connection for that we have to spend 24,000tk per year. Moreover, we have to spend total 4, 83,200tk for office rent, office equipment, decoration, office maintenance and mobile bill. As we have to hire office employees, we need to pay yearly 7, 20,000tk salary. Furthermore, we will also have an amount of budget for promotional activities and contingency plan which will cost respectively 2, 40,000tk and 20,000tk. In our contingency plan, we choose BackBlaze to secure our information so that if any disaster occurs we can recover our data. Though it will increase our cost a little bit but it ensures safety. So, overall our total budget will be 16, 65,500tk per year.
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Conclusion
Explore Bangladesh is the first user customized based traveling website that is focused to meet the need of tourism lover peoples. This business projects initiates to make an easy move or guiding process that helps to decide best packages for their desire tour. Creating tourism based service page was very challenging. But all of above, our group played a very efficient and hand on hand role to make these possible. We have installed relevant plugins and widget to provide user friendly and understandable webpage to bag packers. We have enrich our search engine by proper Meta title and Meta description so that it can provide an easy access to our clients. We are successfully made the test drive of our website as business but it needs develop a vast way for future functions. Moreover, the limitations we have sought can be also mitigated in the affluent process and effective investments are made.
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Explore Bangladesh
References Chaffey, D. (2009). E-Business and E-Commerce Management. United Kingdom: Pearson Education Limited. Fishkin, R. (2012). The Beginner’s Guide to SEO. https://moz.com/community/users/63. Retrieved from https://moz.com/. Gandy, M. ( 2013, May 23). http://www.ecommercefulfilment.com/company/blog. Retrieved from http://www.ecommercefulfilment.com/: http://www.ecommercefulfilment.com/company/blog/whats-sku-how-introduce-yourproducts-digital-world Google Search Engine Optimization Starter Guide. (2010). Retrieved from www.google.com/.../docs/search-engine-optimization-starter-guide.pdf http://www.visiblelogic.com/blog. (n.d.). Retrieved from http://www.visiblelogic.com/: http://www.visiblelogic.com/blog/2011/07/8-tips-for-better-a-better-contact-us-page-onyour-web-site/ http://www.woothemes.com/plugins. (n.d.). Retrieved from http://www.woothemes.com: http://www.woothemes.com/plugins/ https://siteorigin.com/widgets-bundle. (n.d.). Retrieved from https://siteorigin.com: https://siteorigin.com/widgets-bundle/features-widget-documentation/ https://wordpress.org/plugins. (n.d.). Retrieved from https://wordpress.org: https://wordpress.org/plugins/neat-skype-status/ Quinn, L., & Gardner, H. (2010). What Is an Open Source Content Management System? Comparing Open Source Content Management System, 8-9. Quinn, M. (2013, July 30). Most Popular Content Management System of 2013. Retrieved from Yellow Bridge: http://visual.ly/most-popular-content-management-systems-2013 WooCommerce - A Free eCommerce Toolkit for WordPress. (n.d.). Retrieved from WooCommerce: http://www.woothemes.com/woocommerce/
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Appendix A-Z
Appendix 1
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Appendix 2
Appendix 3
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Appendix 4
Appendix 5
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Appendix 6
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