ISAG Instituto Superior de Administração e Gestão
INTERNATIONAL STUDIES PROGRAM ACADEMIC YEAR 2016/2017
Course unit ECTS credits
Tourism Marketing 6
Professor Email Academic year
Oscar Lima da Silva.
[email protected] 1st, 1st semester - 2016/2017
Work Plan Designation
Analyses of case studies and the preparation of an applied project will allow students to consolidate the conceptual knowledge acquired, and simultaneously promote proactive processes in the creation and application of knowledge. This course of Tourism Marketing pretends to give the main concepts and methods of marketing services applied to the activities of companies operating in Tourism sector.
Learning outcomes and competences
Aims, Skills and Learning Outcomes . Students should be able to Understand the dynamics and functioning of markets as well as the appropriateness of marketing tools for companies operating in the tourism contexts. . To Understand the specificities of services marketing in tourism. . To Understand the challenges of services and their implications in management and marketing in tourism contexts. . To Develop the understanding and ability of students decision-making facing the real problems of marketing of services. After the course , it is expected that the student is able to: . Understanding the dynamics and functioning of markets and the adaptation of marketing tools for companies operating in the tourism sector. . Understanding the specifics of tourism marketing. . Recognize the challenges of services and their consequences for the management and marketing. . Acquire basic skills to develop skills and solid knowledge of the marketing of tourist services. . Develop understanding and decision-making ability of students face the real problems of tourism marketing.
Recommended reading
Kotler, P. e Armstrong, G. ;Principles of Marketing: Global Edition 14/e, , Pearson Higher Education., 2012 Escobar, A. e González, Y. ;Marketing Turístico. , Madrid: Editorial Sintesis., 2011
ISAG Instituto Superior de Administração e Gestão
Assessment
The classification assigned ranges between 0 and 20 values. The delivery of the work should be done: 1- In paper form, in a report with a maximum of 20 pages (including photos), together with digital support (eg: CD). In terms of formatting the font should be Arial 11 with a spacing of 1,5. 2- Oral presentation, with power-point.
Deadlines
Realization of 6 follow-up sessions: 12/10/2016 (10:00 am): 1st Meeting. Presentation of the students and the teacher. Presenting the programme and defining the main objectives of individual work and explanation of the method of assessment and the work delivery. 19/10/2016 (10:00 am): 2st follow-up session. Porto - Cultural visit 26/10/2016 (10:00 am): 3nd follow-up session. Description and discussion subjects. 02/11/2016 (10:00 am): 4rd follow-up session. Presenting a draft of the paper work with a summary of subjects and a first purpose of index. Reflection of subjects. 09/11/2016 (10:00 am): 5rd follow-up session. Delivery of a draft. Reflection of subjects. 16/11/2016 (10:00 am): 6rd follow-up session. Delivery the final paper. Oral presentations.
