missjoaquim.com-Yahoo Search.pdf

Yahoo! Search missjoaquim.com /pembicarainternetmarketingpakarseo/yahoo-search/ By abdurrachim.har

27/10/2016

Yahoo! Search

What is Yahoo! Search?

The Yahoo! Directory and Yahoo! Search are two entirely separate things. The directory is a manually reviewed collection of websites. Yahoo! Search is powered through various search technologies purchased by Yahoo!

Yahoo! Search probably serves over 100 million searches each day. The directory would likely be lucky to serve more than a million searches a day.

Yahoo! Search is powered through a rewrite and combination of different pieces of what was once AltaVista, AllTheWeb, and Inktomi.

Yahoo! Search Distribution

Yahoo! technology now powers around 20% of U.S. search including Yahoo!, AllTheWeb, AltaVista, and many other sites that syndicate or use portions of these search indexes.

Yahoo! places pay-per-click ads at the top and bottom of Yahoo! search results in a blue box and also places ads on the right side of search results. On some of their

partner sites, these ads are blended so that they look very similar to regular search results.

Yahoo! also has a paid-inclusion program by the name of Yahoo! Search Submit that allows them to generate revenue from the regular (organic) listings.

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The Yahoo! Search Index is Shared

The Yahoo! Search index is also used by AltaVista and AllTheWeb. Each of these search engine websites may still use their own algorithm to organize search results from the common search index and Yahoo! may use AltaVista and AllTheWeb as test beds for some new algorithms.

Editorial Approach to Search

Yahoo! believes that a hybrid of human review and mathematics works better than just math alone. Sites included in the Yahoo! Directory or in the Yahoo! Search Submit program are given an editorial review. Yahoo! also has their editors review portions of the web. It is believed that sites that receive a review may be given a ranking boost.

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Yahoo! grants 501(c) tax-exempt organizations and many educational websites free inclusion into the free side of their Content Acquisition Program.

What Pages of My Site are Indexed by Yahoo!?

You can check to see what pages of your site are indexed by searching Yahoo! for “www.mysite.com.” While Yahoo! also offers a free site submit option (you must be logged in to use it), the best way to submit your site is by having Yahoo!’s spider follow links from other web pages.

Where do I Rank for My Keyword in Yahoo!?

Shawn Hogan’s Digital Point keyword ranking tracker allows webmasters to track their Google, Yahoo!, and MSN rankings for free, although it will require you to place a php page on your server.

You can also look for other Yahoo! SEO Tools at the Yahoo! Developer Network.

Yahoo! Backlink Check

Backlinks is another way of saying “links into a page.”

When you check backlinks in Yahoo!, (‘ linkdomain:www.whateversite.com’), it shows most of the known links into a site. Yahoo! has also had some trouble with 301 redirects and may show the wrong URL locations for some of the backlinks.

You can check the backlinks into your home page specifically by specifying the full URL of the home page (“link:http://www.whateversite.com/”).

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You can check the links pointing into any specific page on a site using their individual page link check command (link:http://www.site.com/folder/page.html). Make sure to include the “http:” part when checking links pointing into individual pages.

Yahoo! will also let you look through most of a competitors’ backlinks. Their advanced search page allows you to specify a domain type as well. This makes it easy to see if they have any .gov, .edu, or other high-power backlinks that may be well trusted based upon the domain extension. You can also subtract out their internal links or links from other specific domains by adding ‘–site:othersite.com’ in your link search query.

Yahoo! puts heavy weighting on page copy. Using descriptive page titles, headers, and subheaders can go a long way to improve your rankings in Yahoo!. Yahoo! and Meta Tags

Mike Grehan interviewed Jon Glick of Yahoo! Search, and he stated that the meta description tag is treated similar to page content. He also stated that the meta keywords tag is used for inclusion into a subset of search results, but has no effect on relevancy. I also covered the issue of meta tags above in the meta tag section earlier in this e-book.

Yahoo! Answers

Yahoo! created a free question-answering service and includes many of these questions and answers in their search results.

The idea of integrating Yahoo! user questions and answers directly into the search results shows how much Yahoo! wants to keep their users on the Yahoo.com domain and how much Yahoo! wants to be the most important content site on the web. Compare that strategy to Google who wants to send away visitors as quickly as possible and hope they come back.

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