transcultural management

Global management the new approach

Global business is meant to further the company's global scale efficiency and competitiveness .Investors, for instance, tend to place overseas in order to expand their operations outside their home country. Beyond individual overseas investment, the greatest challenge for companies going globally not only the perspective to recognize opportunities but also managing the transition and establish a complete global enterprise.
Diversity management is about business strategy, brand management, product development, creating leaders, recruiting talent, and discovering active though management-leaders whose voices can educate and inspire business growth and opportunity within industries. Therefore, the heart of this challenge lies not overseas but at the company's home country, so that the word of transitional corporations requires a successful management of the complex interactions between business management .the economist John Duning identifies four basic reasons for corporate foreign investments: market seeking, opportunity seeking, strategic asset seeking or portfolio diversification and efficiency seeking, he mentions that large companies invest abroad when they see an opportunity to capitalize with a less costly access to the inputs of production(labor, land, capital…) than at home.
Diversity management is about being culturally intelligent about yourself and others in order to enable higher levels of workplace performance, market and sell in more authentic ways, and enjoy sustainable growth and profitability in the new markets. In their book Managing across borders: the transnational solution (2002),Barlett and Ghosal take issue with defining global management, they found that multinational companies require three types of specialists differing instructural concepts and strategic competency: business managers, country managers and functional managers.

Barlett and Ghosal discussed different skills and perspectives to succeed offshore, their article highlights a prosperous model for a management structure that balance the local, regional and global demand saying that 'this king od organizations characterizes a transnational rather than an old-line multinational, international or global'. They implement three strategic competencies based on 'global scale efficiency and cross-market capacity. In this way, the intervention of such group of experts of transnational companies will transform the classic hierarchy of headquarters subsidiary relationships into a more corporative network specialized independent units.
The organization's diversity management must adopt a new mindset and approach to build successful transcultural company with sustainable gains, a multicultural integrated approach is required to establish a complete global enterprise with a stretched independent system.

Mazhoud Oumayma